ATLANTA — Uberlube and Indian adult retailer IMBesharam have partnered up to bring the silicone lube brand to India.
“While the demand in India’s sex toy market has been rapidly growing over the past few years,” said a rep. “India is still a country where a large-scale cultural taboo around sex exists, and the possibility of products categorized as sex toys remains within an unclear legal grey area.”
“Yet IMBesharam continues to fearlessly promote sex-positivity by bringing sexual pleasure and wellness products to the Indian market,” the rep added.
Uberlube is known for a “sleek and discreet look, appearing more like a cosmetic product or cologne,” the rep continued. “Uberlube is also registered as a medical device, and widely referenced by over 3,000 medical professionals who often describe it as one of the few lubricants they can recommend to their patients who have sensitivity to other products.”
Stephen Magnusen, creator and co-owner of Uberlube, said his company is “really looking forward to this new partnership with IMBesharam in bringing Uberlube into the Indian market.”
“We feel it’s a great fit as Uberlube can be categorized and sold as a health and wellness product, and is a body-friendly product that feels good for women, men and just about everyone,” Magnusen added. “We look forward to our growth in this new market and our continued global expansion.”
Amy Baldwin, Uberlube’s lead educator, said she sees IMBesharam as more than a sex shop.
“As a sex educator and promoter of sex-positivity, I love partnering with adult stores who are both inclusive of all preferences and orientations, as well as passionate about sex education,” Baldwin offered. “IMBesharam’s website includes information on sex toy materials and safety, as well as how to use them, and even pleasure and masturbation [education].”
Baldwin also noted IMBesharam’s highly trafficked Instagram page “does a phenomenal job supporting LGBT folks, promoting sexual diversity and offering sex-ed tips and tricks.”
“Their mission feels very much aligned with Uberlube, and that is to help all people overcome sexual shame while adding more pleasure in their lives,” Baldwin added.
Raj Armani, COO of IMBesharam’s parent company Besharam, was equally positive about Uberlube’s entry to Indian market.
“The demand for adult products in India has been on a steady rise, in part due to the pandemic keeping many at home, and due to the immense social media buzz and chatter we are experiencing a high in consumption and know-how,” said Armani.
“It is an optimal time to introduce reputable brands that are high on quality and affordable to the wallet,” Armani added. “Uberlube products excel in all departments; they are luxurious-looking, well-packaged and have great customer feedback. It also works for both men and women for pleasure with and without toys.”
“We look forward to having our customers pick Uberlube as a perfect companion with the popular vibrators and masturbators that sell on our store,” Armani concluded.
To learn more, visit IMBesharam.com and follow them on Twitter.
