BATH, England — With the holiday shopping season already in full swing, Lovehoney Sales Executive Jade Bawa is sharing four tips for successful holiday marketing.
According to Bawa, creating a timeline is the first step.
“As with any kind of marketing campaign, it’s crucial you start planning ahead of time,” Bawa wrote for Lovehoney’s B2B site. “This especially rings true with Christmas planning, as the build-up typically pans over a long period of time, kicking off with important dates such as Black Friday, Cyber Monday and Thanksgiving in the U.S. Failing to be organized could also mean you are missing out on promotional activity over important dates such as these.”
“Once you have a timeline,” Bawa suggested, “stick to it where possible. Ensure that your website and social platforms are kept up-to-date with fresh assets, web banners, gifs and new offers along the way to engage customers and keep them coming back for more.”
Next, Bawa recommended creating engaging campaign content that “breaks through the noise of Christmas marketing messaging from other brands during this busy period."
“Social media provides a simple but effective way to create a buzz during the festive season and engage with your customers,” Bawa wrote. “This could be through a comprehensive, long-running campaign or just through simply having a string of great offers limited for the Christmas period ready to shout about. The key is to provide valuable content which will benefit and excite your customers leaving a lasting impression on their mind.”
Bawa also recommends giving gifts with each purchase.
”December is one of the most expensive times of the year, as shoppers hunt for gifts for loved ones to make the holidays extra-special,” she wrote. “Offering gifts with purchase are a great way to make customers feel valued and subsequently leave them wanting to shop with you again.”
“Even if the gift is small, it can still go a long way in improving customer satisfaction and creating a positive experience,” Bawa added.
Visit Lovehoney's trade website here.
