Lovehoney Offers Pleasure Products Marketing Tips for the Holiday Season

Lovehoney Offers Pleasure Products Marketing Tips for the Holiday Season

BATH, England — With the holiday shopping season already in full swing, Lovehoney Sales Executive Jade Bawa is sharing four tips for successful holiday marketing.

According to Bawa, creating a timeline is the first step.

“As with any kind of marketing campaign, it’s crucial you start planning ahead of time,” Bawa wrote for Lovehoney’s B2B site. “This especially rings true with Christmas planning, as the build-up typically pans over a long period of time, kicking off with important dates such as Black Friday, Cyber Monday and Thanksgiving in the U.S. Failing to be organized could also mean you are missing out on promotional activity over important dates such as these.”

“Once you have a timeline,” Bawa suggested, “stick to it where possible. Ensure that your website and social platforms are kept up-to-date with fresh assets, web banners, gifs and new offers along the way to engage customers and keep them coming back for more.”

Next, Bawa recommended creating engaging campaign content that “breaks through the noise of Christmas marketing messaging from other brands during this busy period."

“Social media provides a simple but effective way to create a buzz during the festive season and engage with your customers,” Bawa wrote. “This could be through a comprehensive, long-running campaign or just through simply having a string of great offers limited for the Christmas period ready to shout about. The key is to provide valuable content which will benefit and excite your customers leaving a lasting impression on their mind.”

Bawa also recommends giving gifts with each purchase.

”December is one of the most expensive times of the year, as shoppers hunt for gifts for loved ones to make the holidays extra-special,” she wrote. “Offering gifts with purchase are a great way to make customers feel valued and subsequently leave them wanting to shop with you again.”

“Even if the gift is small, it can still go a long way in improving customer satisfaction and creating a positive experience,” Bawa added.

Visit Lovehoney's trade website here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nadia El Tamimy Joins LonBrook Sales Team

Nadia El Tamimy has joined the sales and account management team at LonBrook.

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Like a Kitten, JO Partner for Campaign

Pleasure brand Like a Kitten and wellness brand JO have partnered for a marketing campaign.

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

b-Vibe Butt Plug, Anal Beads Named Among GQ's 'Best Anal Toys'

B-Vibe's Triplet Vibrating Anal Beads and Rimming Plug 2 were both named among GQ Magazine's "Best Anal Toys" roundup.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Show More