OTTAWA, Canada — The Liberty by Lily Allen, a collaboration between the U.K. pop star and Womanizer, has resulted in "over 800 pieces of global media coverage," reps noted, across online, print, radio and broadcast outlets.
The pleasure product has received coverage from CNN, InStyle, People, Rolling Stone, Shape and Us Weekly, among other North American media outlets.
"In addition to the impressive volume of media attention, Lily also shared her new product and sent gifts to celebrity and influencer friends who were eager to share photos and stories with their fans," said the Womanizer reps. "With over 40 posts from global influencers, Liberty by Lily Allen and the campaign created buzz with nearly 13 million followers on Instagram alone."
Womanizer's Head of Sexual Empowerment Johanna Rief expressed excitement about "reaching new audiences and introducing them to the modern sex toy industry."
"With such a high-profile celebrity partnership, Lily Allen and Womanizer have helped bring conversations about sex toys, masturbation and pleasure to the forefront of a massive mainstream audience," said Rief. "As our Chief Liberation Officer, Lily Allen will continue to help us raise awareness for sex positivity and masturbation on a global scale."
Allen’s relationship with Womanizer began when she mentioned using the company’s products in her Sunday Times best-selling memoir “My Thoughts Exactly.” Talking about discovering her own sexual pleasure while on the Sheezus tour, she wrote, “and since you ask if I had to pick one vibrator above all the others, I recommend the Womanizer.”
The Liberty by Lily Allen is now available from authorized Womanizer distributors. For more information, contact a WOW Tech representative or visit Womanizer.com.
