ROTTERDAM, Netherlands — New pleasure product brand Biird has launched a Change.org petition calling for the end of sexual wellness censorship and gender inequality on social media and has drawn the support of Cindy Gallop of MakeLoveNotPorn.com and The Center for Intimacy Justice.
"The petition calls on Facebook to change its policies to allow the promotion of sexual wellness information and products to appropriately aged adults, in a similar way that alcohol brands target specific age groups," a rep explained.
"To help educate policy makers and enforcers, Biird has also launched an educational hub that is aimed at helping social media platforms understand why these restrictive rules cause major issues for the industry as they often censor pages and accounts that promote a healthy understanding of female and LGBT+ sexuality and sexual health in general," continued the rep. "The hub includes recommended policy changes, informative articles, a quiz, educational content from industry experts as well as a place for people to share their experiences of censorship."
"Facebook, who owns Instagram, has several policies that impact on sexual wellness content. One rule states that, 'Adverts must not promote the sale or use of adult products or services, unless they promote family planning and contraception' — a broad rule open to interpretation," the rep said. "Condoms and erectile dysfunction products fall within this category and are often promoted while female wellness products like vibrators which promote sexual health are banned."
Evi, a co-founder of Biird, noted that advertisements and profiles with a phallic focus are typically not banned or blocked.
“We know the restrictions our industry faces but that doesn’t mean we accept them," said Evi. "Currently our Facebook page has been blocked and we are not allowed to promote any of our posts on Instagram as it is deemed inappropriate. Viagra, on the other hand, promotes its posts regularly and many condom companies use phallic imagery to communicate the benefits of their products, yet sexual wellness products such as vibrators are completely banned."
"This petition and hub highlight how favouring male products like Viagra is not only wrong, but also impacts the industry and its ability to grow, all while preventing access to educational content on female sexual issues," Evi continued. "We are asking all sexual wellness companies to join us and show their support. Sign the petition and demand Facebook equal the playing field."
Dr. Logan Levkoff, described by a Biird rep as "a thought leader in the field of human sexuality and personal relationships," underlined the importance of sexual pleasure for a healthy life.
"Sexual pleasure is vital to both our sexual and our overall health. Using sex toys is not only common, but people who use vibrators are more likely to see a medical provider and have better sexual function," noted Levkoff. "Sexual pleasure is neither gratuitous nor unnecessary. Lack of advertising in the sexual health and wellness space prevents people — regardless of gender, sexual orientation, disabilities or relationship status — from the getting the information and services they need, as well as creates a culture of shame around sex. Shame has never been good for our emotional or intimate lives. We can, and should, do better."
Cindy Gallop is an advertising expert and the founder and CEO of MakeLoveNotPorn.
"Every investor and venture capitalist should be joining and supporting this campaign," she said. "Erectile dysfunction solution platforms Roman and Hims both launched in 2017. Each has consistently raised huge amounts of money from male venture capitalists: Roman at $376 million, Hims at $297 million, taking both to unicorn valuations — Roman to $1.5 billion, Hims to $1 billion — in just three years because they were able to spend huge amounts of money on advertising to grow."
"Advertising platforms are shooting themselves in the foot with gender-biased sextech bans," she continued. "The ability for female-founded sexual health and wellness brands to advertise, and therefore to scale, unlocks the ability to raise serious funding from venture capitalists and investors in search of unicorns, which in turn guarantees serious revenue for those platforms. There's a huge amount of money to be made out of taking women seriously — especially when it comes to sex."
Biird reps noted "unfair restrictions" encountered when the company brought its first product, the Red Dot Award-winning and XBIZ-nominated clitoral stimulator Obii, to market earlier this year.
Additional details and information can be found at Biird's educational hub.
The company's Change.org petition can be found here.
