LOS ANGELES — Al Harrington, NBA veteran and founder of cannabis products brand Viola, has announced his investment in premium health and sexual wellness brand, Foria.
Harrington's wife Michele is heading up the strategic partnership, which the company says is a key initiative for Foria as it expands its brand reach.
Michele Harrington will drive "a multi-faceted growth campaign together with Foria's leadership," a rep explained. "With over 10 years of experience as Al's partner in Viola, Michele will focus on strategic expansion efforts with the goal of increasing general awareness, education and fundraising efforts."
"Additionally, she will explore new opportunities beginning with a partnership with Viola and other brand extensions that align with Foria for continued amplification within the marketplace," continued the rep, "while bringing new products and creative initiatives to markets and demographics outside of Foria's immediate consumer base."
Michele Harrington described a longtime passion for "women's wellness, sexual awareness and education."
"I have been using Foria for the past three years and experienced the many benefits of their products," she said. "The work that Foria has done to empower women by supporting overall wellness in their different life stages is inspiring. I believe in Foria's mission and am excited to help others on this part of their personal journeys."
Foria has been praised by Bloomberg, VICE, Well + Good, Refinery29 and in other media.
"We could not be more excited to welcome Michele Harrington to the Foria family," Foria co-CEO Jon Brandon said. "The synergies between our brands are obvious and the Harringtons' participation with us will help introduce Foria to a diverse set of communities, thereby extending the reach of our brand and the benefits of our products to more people everywhere. Michele's direct equity investment has also accelerated our Series B fundraising efforts."
Visit ViolaBrands.com and ForiaWellness.com for additional information.
