Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

BATH, U.K. — Lovehoney has been crowned this year’s “Innovation Champion Of The Year” at Australia’s National Retail Awards.

Run by the National Retail Association in conjunction with Retail Global, the award recognizes an Australian retailer “that embraces innovation and has successfully implemented a new and innovative strategy over the past 12 months.”

The NRA Awards recognizes businesses and individuals across Australia “that have demonstrated outstanding achievement and have made a significant contribution to the industry.”

Lovehoney Australia Director Rob Godwin said the company is “honored to win an award at this year’s NRAs, and I would like to say a huge 'thank you' to our customers and our team at Lovehoney, without whom it wouldn’t have been possible.”

“It’s so great for the adult industry to be recognised at such a prestigious awards ceremony, alongside major mainstream retailers such as Appliances Online and Amart,”  Godwin added. “We hope this is the first of many awards for Lovehoney at the NRAs.”

U.K.-based Lovehoney launched in Australia in 2013. The brand was selected this year as an NRA finalist for two other award categories: Innovation Champion of the Year and Online Retailer of the Year. It was the only adult company to be shortlisted within any category.

For more information, visit Lovehoney’s website, email enquiries@lovehoneytrade.com, and follow them on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

CalExotics Expands 'Pleasure Kits' Collection With 3 New Additions

CalExotics has introduced three additions to its Pleasure Kits line, each combining a range of pleasure products and accessories centered on varying levels of intensity.

Beisar Introduces New Anal Lubricant

Beisar has introduced its new anal lubricant, expanding its product line beyond pleasure products.

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Show More