Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

BATH, U.K. — Lovehoney has been crowned this year’s “Innovation Champion Of The Year” at Australia’s National Retail Awards.

Run by the National Retail Association in conjunction with Retail Global, the award recognizes an Australian retailer “that embraces innovation and has successfully implemented a new and innovative strategy over the past 12 months.”

The NRA Awards recognizes businesses and individuals across Australia “that have demonstrated outstanding achievement and have made a significant contribution to the industry.”

Lovehoney Australia Director Rob Godwin said the company is “honored to win an award at this year’s NRAs, and I would like to say a huge 'thank you' to our customers and our team at Lovehoney, without whom it wouldn’t have been possible.”

“It’s so great for the adult industry to be recognised at such a prestigious awards ceremony, alongside major mainstream retailers such as Appliances Online and Amart,”  Godwin added. “We hope this is the first of many awards for Lovehoney at the NRAs.”

U.K.-based Lovehoney launched in Australia in 2013. The brand was selected this year as an NRA finalist for two other award categories: Innovation Champion of the Year and Online Retailer of the Year. It was the only adult company to be shortlisted within any category.

For more information, visit Lovehoney’s website, email enquiries@lovehoneytrade.com, and follow them on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Je Joue to Debut Expanded Product Lines at ANME

Je Joue will introduce several new products from its ILY and Je Joue collections at the ANME trade show in Burbank next month.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced two new pleasure products from its Beau Coeur collection.

Svakom Featured on 'Õhtu!' Talk Show

Svakom is featured in a new episode of “Ōhtu!” on Estonia TV’s Kanal 2.

Wicked Sensual Care Debuts 'Honeysuckle + Ivy' Massage Oil

Wicked Sensual Care (WSC) has introduced its new Honeysuckle + Ivy Sensual Massage Oil.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Orion Expands 'Beastly Cocks' Line

Orion Wholesale has introduced three pleasure products from its Beastly Cocks line.

Sliquid Launches B2B Portal 'Sliquid HQ'

Sliquid has launched Sliquid HQ, the company's new B2B portal centralizing its distribution, educational, and marketing resources.

COTR Taps Dr. Alix Agar for Advisory Board

COTR has appointed Dr. Alix Agar to its medical and therapeutic advisory board.

CC Wellness Names Melody Cazarin Director of Strategic Accounts

JO parent company CC Wellness has appointed Melody Cazarin to the position of director of strategic accounts.

Show More