Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

BATH, U.K. — Lovehoney has been crowned this year’s “Innovation Champion Of The Year” at Australia’s National Retail Awards.

Run by the National Retail Association in conjunction with Retail Global, the award recognizes an Australian retailer “that embraces innovation and has successfully implemented a new and innovative strategy over the past 12 months.”

The NRA Awards recognizes businesses and individuals across Australia “that have demonstrated outstanding achievement and have made a significant contribution to the industry.”

Lovehoney Australia Director Rob Godwin said the company is “honored to win an award at this year’s NRAs, and I would like to say a huge 'thank you' to our customers and our team at Lovehoney, without whom it wouldn’t have been possible.”

“It’s so great for the adult industry to be recognised at such a prestigious awards ceremony, alongside major mainstream retailers such as Appliances Online and Amart,”  Godwin added. “We hope this is the first of many awards for Lovehoney at the NRAs.”

U.K.-based Lovehoney launched in Australia in 2013. The brand was selected this year as an NRA finalist for two other award categories: Innovation Champion of the Year and Online Retailer of the Year. It was the only adult company to be shortlisted within any category.

For more information, visit Lovehoney’s website, email enquiries@lovehoneytrade.com, and follow them on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom, Kaotik Labs Named Presenting Sponsors of XBIZ Honors

Svakom and Kaotik Labs have signed on as the Presenting Sponsors of the retail edition of the 2026 XBIZ Honors.

NYC Adult Businesses Seek SCOTUS Appeal in Zoning Case

Attorneys representing a group of New York City adult businesses are asking the U.S. Supreme Court to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Wellness Brand 'Aia*' Launches

The wellness brand Aia* has officially launched.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Honey Play Box, Dildos Assorted Ink European Distro Deal

Honey Play Box has signed a deal with Dildos Assorted (DA) for distribution throughout Southern Europe.

Calvista, Lovense Sign Exclusive Australia/New Zealand Distro Deal for 'Spinel'

Calvista has signed an exclusive Australian and New Zealand distribution deal for Lovense's Spinel thrusting and heating dildo.

Blush Introduces 'Riana' Vibe

Blush has debuted the Riana vibrator.

Show More