Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

BATH, U.K. — Lovehoney has been crowned this year’s “Innovation Champion Of The Year” at Australia’s National Retail Awards.

Run by the National Retail Association in conjunction with Retail Global, the award recognizes an Australian retailer “that embraces innovation and has successfully implemented a new and innovative strategy over the past 12 months.”

The NRA Awards recognizes businesses and individuals across Australia “that have demonstrated outstanding achievement and have made a significant contribution to the industry.”

Lovehoney Australia Director Rob Godwin said the company is “honored to win an award at this year’s NRAs, and I would like to say a huge 'thank you' to our customers and our team at Lovehoney, without whom it wouldn’t have been possible.”

“It’s so great for the adult industry to be recognised at such a prestigious awards ceremony, alongside major mainstream retailers such as Appliances Online and Amart,”  Godwin added. “We hope this is the first of many awards for Lovehoney at the NRAs.”

U.K.-based Lovehoney launched in Australia in 2013. The brand was selected this year as an NRA finalist for two other award categories: Innovation Champion of the Year and Online Retailer of the Year. It was the only adult company to be shortlisted within any category.

For more information, visit Lovehoney’s website, email enquiries@lovehoneytrade.com, and follow them on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Westridge Acquires Mayer Laboratories

ID Lubricants parent company Westridge Laboratories has acquired sexual wellness brand Mayer Laboratories, manufacturer of Kimono condoms and Blossom Organics personal lubricants.

Male Power Debuts 'Ripple' Collection

Male Power has introduced its new Ripple collection of men's underwear.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents how they prefer to masturbate.

Orion Debuts 'V-Stroker' Collection From Rebel Line

Orion Wholesale has introduced the new V-Stroker collection from its Rebel line.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

Show More