Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

Lovehoney Australia Named 'Innovation Champion' at National Retail Awards

BATH, U.K. — Lovehoney has been crowned this year’s “Innovation Champion Of The Year” at Australia’s National Retail Awards.

Run by the National Retail Association in conjunction with Retail Global, the award recognizes an Australian retailer “that embraces innovation and has successfully implemented a new and innovative strategy over the past 12 months.”

The NRA Awards recognizes businesses and individuals across Australia “that have demonstrated outstanding achievement and have made a significant contribution to the industry.”

Lovehoney Australia Director Rob Godwin said the company is “honored to win an award at this year’s NRAs, and I would like to say a huge 'thank you' to our customers and our team at Lovehoney, without whom it wouldn’t have been possible.”

“It’s so great for the adult industry to be recognised at such a prestigious awards ceremony, alongside major mainstream retailers such as Appliances Online and Amart,”  Godwin added. “We hope this is the first of many awards for Lovehoney at the NRAs.”

U.K.-based Lovehoney launched in Australia in 2013. The brand was selected this year as an NRA finalist for two other award categories: Innovation Champion of the Year and Online Retailer of the Year. It was the only adult company to be shortlisted within any category.

For more information, visit Lovehoney’s website, email enquiries@lovehoneytrade.com, and follow them on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Nexus Introduces Automatic Anal Douche

Nexus has debuted its new Automatic Rotating 360-degree anal douche.

Orion Debuts 'Three in a Row' Dildo Set From 'You2Toys' Line

Orion Wholesale has introduced the new three-piece dildo set Three in a Row from its You2Toys line.

XBIZ Expo 2026 Pleasure Product Trade Show Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ Expo pleasure product trade show, set to take place Jan. 8–12 at the Loews Hollywood Hotel.

Magic Silk Debuts 'Black Cherry' Collection

Magic Silk has introduced its new Black Cherry line of apparel.

Show More