BATH, U.K. — Lovehoney has released a new guide for retailers, “How to Ensure the Success of an In-Store Display,” published on their blog this week.
Lovehoney shared their tips on how brands can ensure their displays are eye-catching and stand-out from the crowd, as well as some expert advice from Tracey Whitmore, owner of the family-run Vibez Adult Boutique based in Kent, U.K.
“E-commerce shopping has seen a steep incline in recent years, however the traditional high street is very much still alive,” the guide explains. “Shoppers still seek the in-person expert advice, the immediate availability and overall customer experience.”
Following months of store closures due to COVID-19 restrictions, the guide continues, “the re-opening of shop doors has seen customers return in their multitudes and competition is fierce, making it high time adult toy retailers review their displays, to make the most of the pleasure products they stock.”
The guide’s examples of strategies to ensure the success of in-store displays include:
- Use branded point-of-sale materials
- Create an experience through design
- Explore different lighting options
- Change your displays regularly
- Product knowledge is key
“Stepping into a physical store immerses the shopper into the brand and it should be less about sales conversion, more about converting people with a memorable experience which will make a lasting impression,” the guide concludes.
To read “How to Ensure the Success of an In-Store Display,” visit Lovehoney’s B2B blog.
For more information, contact trade@lovehoney.co.uk.
