Winners of Virtual 2020 ETO Awards Announced

Winners of Virtual 2020 ETO Awards Announced

UNITED KINGDOM — On Sunday evening, the winners of the 2020 ETO Awards, sponsored by Satisfyer, were announced in an online broadcast.

ETO’s Lee Schofield, Jacinta Williams and Kirsty Jennings hosted the presentation, which can be viewed on XBIZ TV.

“It was a great shame the whole industry could not get together to recognize and celebrate all the winners’ fantastic achievements,” said ETO editor Dale Bradford. “And we were particularly looking forward to presenting the individual trophies.”

In addition to the perennial Best Sales Team and Best Shop Manager awards, additional trophies for individuals this year included Best Sexual Health Ambassador (winner — Alix Fox), Best Brand Ambassador (winner — Kate Egan of Lovehoney), and Best Industry Ambassador (winner — Jane Bowles of Creative Conceptions.

“On behalf of everyone at ETO, I would like to congratulate not just all of this year’s winners but also all the nominated finalists," Bradford said. "We all operate in a crowded marketplace so just to make the shortlist is quite an accomplishment, especially as it is the readers of ETO who choose the finalists."

"Special congratulations must go to Doxy however, which found itself in arguably the most prestigious category — Grand Prix Award for Excellence — with some of the biggest names in the global industry, and yet it still won," he continued. "That’s a hell of an achievement and a ringing endorsement for the Doxy team, the company itself and its products.”

The 2020 winners are:

Best New Female Product
Her Ultimate Pleasure (Pipedream)

Best New Male Product
Man Squeeze (Doc Johnson)

Best New Couples Product
Melt by We-Vibe

Best New Product Range
King Cock Clear (Pipedream Products)

Best Consumable
ID Glide

Best Fetish Products Brand
ElectraStim

Best Pleasure Products Brand
Satisfyer

Best Luxury Brand
Womanizer

Most Innovative Brand
We-Vibe

Best Sexual Health Brand
Durex

Best Consumable Brand
ID Lubricants

Best Lingerie Brand
Leg Avenue

Best Pleasure Products Distributor
Creative Conceptions

Best International Distributor
Shots

Best Lingerie Distributor
Leg Avenue

Best Retail Chain
Clonezone

Best Individual Store
Harmony (Oxford Street, London)

Best Online Retailer
Lovehoney

Best Sexual Health Ambassador
Alix Fox (journalist, broadcaster, and sex educator)

Best Brand Ambassador
Kate Egan (Lovehoney)

Best Industry Ambassador
Jane Bowles (Creative Conceptions)

Best Store Manager
Sue Judge (Saints & Sinners, Blackpool)

Best Sales Team
Lovehoney

Excellence in Sustainability
Blush Novelties

Excellence in Packaging & Branding
Fun Factory

Grand Prix Award for Excellence
Doxy

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Male Power Debuts Limited-Edition 'Kilauea' Collection

Male Power has introduced its new limited-edition Kilauea collection of men's underwear.

Pjur Introduces 'Man Lust' Pleasure Gel

Pjur has debuted its new Man Lust stimulating pleasure gel with spilanthol.

Orion Debuts 'Duo Vibrator' From 'Couples Choice' Line

Orion Wholesale has introduced the Duo Vibrator from its Couples Choice line.

Kheper Releases New 'Reverse Adult Charades' Party Game

Kheper Games has released the new Reverse Adult Charades party game.

Nalpac/Entrenue, Jen Jenivive Sign US Distro Deal

Nalpac/Entrenue and U.K.-based author Jen Jenivive have signed an exclusive U.S. distribution deal for Jenivive’s books.

Male Power Debuts 'Open Ended' Collection

Male Power has introduced its new Open Ended collection of men's underwear.

Magic Silk Debuts 'Euro Lux' Collection

Magic Silk has introduced its new Euro Lux line of lingerie.

XR Brands Debuts Stroker Collection, Love Doll

XR Brands has introduced its new Hentai Fantasies stroker collection, as well as the K-Pop Idols love doll.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

Show More