LYNGBY, Denmark — Klaus Lennard Pedersen has announced that he has decided to move on and pursue new venues in the adult market space after 14 years as managing partner and co-founder of DanaLife (MaleEdge) and DanaMedic (Jes-Extender).
“Why this move? In short, my business partner and I do not agree on strategy and tactics for further growth and developing the companies and brands in the coming years,” Klaus said, noting that he continues to retain his ownership and shares in Danalife; however, it will now be in a non-executive capacity.
“We part ways in a mutual understanding of this; I retain my ownership and shares in Danalife but will not have any working role in the companies anymore,” Pederson said. “The timing is right and, as such, I choose to move on to new ventures. The future holds many positive options for the adult sensual sector, with a projected continued annual growth rate of [more than] 10 percent reaching an estimated $50 billion in 2026, up from $29 billion in 2020. This trajectory allows for both existing adult businesses to grow drastically if managed correctly, and for new business to enter the adult space. My focus will be to identify work and scale business with companies who are set for the aggressive growth years ahead.”
Klaus added that, “the journey with our companies has been great. Managing and building our brand MaleEdge from A to Z … from what was just a second-generation product idea back in 2006, taking it via product development over global patenting to market introduction in 2009 and successfully achieving our global rollout both as a B2C web brand and as an award-winning adult B2B resale brand listed with and backed by distributors and retailers. We have established a successful positioning as the global market leader in permanent penis growth.”
Klaus can be reached at kp@klauspedersen.com.
