WEST HILLS, Calif. — Pipedream Products is fortifying its international presence with the addition of a strategic European team comprised of three key members: Annika Scherer, Florian Wittich and Lieske Fieblinger.
Scherer joins Pipedream as its general manager of Europe. She describes herself as “customer-obsessed” and is responsible for all day-to-day operations in the new German-based headquarters, which includes overseeing accounts and sales, strategic analysis, and planning for the European market. She also works closely with the U.S. Senior Leadership Team on all of Pipedream’s goals and initiatives.
As senior sales and business development manager for the E.U., Wittich takes care of Pipedream clients based in Scandinavia, Benelux, the U.K. and Russia. He’s described as enjoying chiming in on strategic decisions, and though the pandemic is keeping him off the road for now, Wittich said he looks forward to going on the road and talking with Pipedream partners in person.
Lieske Fieblinger is Pipedream’s marketing and project manager for Europe and supports Annika and Florian while working closely with the company’s in-house marketing and graphic team. With a passion for creativity, design, planning and implementation, Fieblinger said he enjoys creating the marketing infrastructure and strategy to amplify the Pipedream brand in Europe.
“We have an excellent team behind our European expansion, and I could not have asked for better people to manage these essential roles,” Pipedream Products CEO Matthew Matsudaira said. “Annika, Florian and Lieske are doing an excellent job fortifying our brand presence overseas and we’re so proud of what they bring to the table. We are excited for the next step in Pipedream’s strategic international development and appreciate our loyal customers’ support and trust in the process. The Pipedream team and I look forward to offering the industry an even higher level of service.”
Customers can reach the E.U. team via email at europe@pipedreamproducts.com and by connecting with Annika, Florian and Lieske on LinkedIn.
