BATH, England — Lovehoney has partnered with U.K.-based health and beauty retail chain Superdrug to stock a range of its adult products online and in-store.
The Superdrug range of Lovehoney products includes four items "aimed at users of all levels, including those who are brand new to sex toys, with the underlying theme of sexual wellbeing," a rep explained. "Customers will be able to purchase the items online and in 433 stores from Superdrug, all following an eye-catching bright colourway at an affordable price point for users of all experience levels."
The four items include the Lovehoney Excite 10 Function Bullet Vibrator; Lovehoney Excite 10 Function Finger Vibrator; Lovehoney Excite 10 Function Rabbit Love Ring; and the Lovehoney Excite Silicone Pleasure Balls.
"Lovehoney first embarked into the mainstream market in 2019 and sees it as an important priority for the business," the rep continued. "These retail advances, alongside flourishing market growth, demonstrate that sex toy positivity is gaining widespread mainstream traction."
Sarah Poole, national account manager for Lovehoney, expressed enthusiasm for the retail partnership.
"We are hugely excited to have launched into Superdrug and this is a significant step for Lovehoney," Poole said. "It's no secret that sex toys are becoming increasingly more mainstream and accessible and people are becoming more comfortable in buying them, helping healthier, happier sex lives be more accessible, too."
View the range online here.
In related news, Lovehoney recently received a £250,000 ad campaign as the runners-up in the "Ocean Out of Home" competition sponsored by media company Ocean Outdoor.
