Lovehoney Shares Tips for Promoting Business on Social Media

Lovehoney Shares Tips for Promoting Business on Social Media

BATH, England — Citing an increase in social media usage, Lovehoney sales executive Jade Bawa is sharing six tips for effectively promoting business online.

According to Bawa, choosing the right platform is the most important.

“For example, think about how you would go to Facebook as a way to connect with others, to Twitter to receive short, impactful pieces of information or to Instagram for visual content,” she said.

Next, Bawa recommends creating a content calendar.

“Creating a social media content calendar will help you create goals and strategies, and help you track your progress."

"Keeping an eye on national holidays and important dates in the calendar that relate to your business is beneficial, so you can join in with discussions via hashtags,” she said. “This will be a great way to introduce more people to your page who are using the same hashtag.”

Bawa also recommends encouraging engagement by asking questions and encouraging likes and comments. She also warns companies not to over-promote.

Companies should share images and video content to keeps followers entertained and provide overall value.

“Whether it teaches your followers new things, make them laugh, or act as food for thought, this valuable content will be the thing that makes your brand leave a lasting impression on their mind,” she said.

Visit Lovehoney's trade website here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Debuts 'Glimmer' Collection

Magic Silk has introduced its new Glimmer line of apparel.

Blush Expands 'Naturally Yours' Collection

Blush has introduced three new dildos from its Naturally Yours line.

Le Wand Dive Gets Wired.com Review

Le Wand Dive has been spotlighted by WIRED with a review by tech and lifestyle journalist Amanda Chatel.

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced the new Snail GIZI Duo and Snail AXI Spot Wand.

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessoires line.

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

Show More