BEND, Ore. — Lora DiCarlo is expanding its presence globally with a new, women-led B2B sales team. According to the company, the launch of a global cohesive wholesale strategy will assist in the brand’s mission of creating a more sexually equitable world for all people.
"I could not be more thrilled to have this incredible team of talented people working to help achieve our company’s mission," said Lora Haddock DiCarlo, CEO and founder of her namesake brand. "The global expansion and launch of our B2B channels will ensure more people around the world can access our products and experience how sexual exploration translates to confidence.”
Succeeding Ian Kulp, beauty industry pro Michelle Harris joins the Lora DiCarlo team as the new global wholesale director. With over 20 years of experience, most recently leading the sales team at Davines, a luxury Italian salon brand, Harris will bring her “innovative approach and rich sales background to continue elevating and growing the brand across the world,” the company said.
Barcelona-based Gisele International joins Harris in overseeing global expansion, with Lisa Sananes, Julie Bonnet and Anne-Nolëlle Berte bringing their long-standing industry experience and expert regional knowledge to the team.
Lora DiCarlo director of trade marketing Sarah Brown, a long-standing expert and educator in the sexual wellness space, brings her seven-year tenure in the industry along with her two years of experience at Lora DiCarlo guiding marketing and product development to the team. Brown’s role will refocus on leading the global and retail marketing strategy.
Lora DiCarlo brand and product expert Sherry Tran joins the team as a partner support specialist. Tran will bring her extensive LDC product experience acting as the bridge between wholesale partners and the Lora DiCarlo team.
“We’ve assembled some of the most talented minds across industries and I can’t wait for them to continue to grow our business so we can better serve our community and change the face of sextech,” DiCarlo added.
With a primary 2020 focus on North America and Europe, the B2B launch will be supported with exclusive distribution partnerships with the following: Entrenue for the U.S. and Canada; Eropartner for Europe; and Sugar&Sas for Australia. Each of these markets will offer Lora DiCarlo’s flagship product, Osé, as well as a full range of five innovative products utilizing the brand’s proprietary tech. Post-2020, the brand will set its sights on expansion into the Latin American, Asian and Russian markets.
For sales opportunities please contact sales@loradicarlo.com.
