BATH, U.K. — Lovehoney has announced the launch of lubricant brands Delight and Enjoy, in several sizes, through the website of British supermarket giant Waitrose.
The sexual wellness company hopes that the move “will introduce a fresh audience to the brand and promote happier sex lives,” said a rep.
“Lubricants have soared in popularity in recent years, as people understand the benefits of regularly using lubricant for better sex, and that it doesn’t mean a lack of arousal,” the rep continued. "The range of water-based lubricants in varying sizes are designed for everyday use and the high-quality formula ensures a little goes a long way."
Products launching on the Waitrose website include Lovehoney Delight Lube x 100ml, Lovehoney Delight Lube x 250ml, Lovehoney Enjoy Lube x 100ml and Lovehoney Enjoy Lube x 250ml.
Kate Hodgson-Egan, International Sales Manager at Lovehoney, commented that “Waitrose has a great reputation and is a trusted, premium name in retail, so the launch comes as a huge move for Lovehoney and we’re excited to reach more customers this way.”
“Lubricants appeal to all groups of people and the launch demonstrates their demand and status as valuable sexual wellness products,” Hodgson-Egan added.
The products are available for purchase within limited areas, and are now available to buy online.
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