NEW YORK — Champ, a new sexual wellness brand offering discreet direct-to-consumer shipping, has debuted.
According to the company, “Champ is changing the game by helping those who are ready to bench the drugstore when it comes to buying sexual wellness products.”
Champ’s introductory lineup includes Ultra-Thin and Ribbed Condoms, Water-Based and Silicone-Based Lubricant and can be purchased on a one-time basis or through a membership. Shipments arrive in unmarked boxes straight from Champ's fulfillment center to the consumer's door.
“Unlike conventional online options, there is no sketchy resold product ever — eliminating the risk of counterfeit or expired goods,” the company said. “Champ condoms and lubricants are produced in the world's leading manufacturing facilities using top-grade ingredients, electronic testing and a transparent supply chain. With modern, ultra-premium packaging, Champ's products don't come at a premium price.”
The packaging is described as “clean” and appealing to modern consumers. Champ uses ingredients such as 100 percent all-natural rubber latex and medical-grade silicone oil.
"We started Champ because we are three people, who like most of us out there, thought that existing methods of buying condoms and lube were terrible," said co-founder Allen Yau. "Sexual wellness products are an essential need for most people but the drug store aisle, filled with neon colors and unhealthy messages of hyper-virality, doesn't reflect that. And the online experience is often filled with slapstick locker room humor, suggestive pictures and crushed packaging. We said — no more."
Champ’s Ultra-Thin and Ribbed Condoms are made without casein, spermicide, glycerin, parabens, BPA, fragrances, flavors and gluten. A pack of 12 retails for less than $20.
The Champ hypoallergenic Water-Based lubricant is free from glycerin and parabens, and is non-staining and latex-friendly. The Silicone-Based lubricant is also paraben and glycerin-free, and made from premium, high-grade silicone. It is long-lasting, ultra-slippery and formulated to work in any position, including underwater. Both products retail at $20 for 4.4 fl oz.
"Safety and a best-in-quality purchase experience are the Champ guarantees,” co-founder Nico Barnes said. "Our FDA 510(k)-approved condoms are produced by one of the world's most reputable and technologically advanced manufacturers. And in a world where online is king, nearly three-quarters of people are not shopping these categories online; there is no reason for a consumer to feel uncomfortable or unsatisfied with the quality or experience of buying sexual wellness items. We're here to change that."
At launch, Champ is offering a special Starting Lineup Kit, which includes three ultra-thin condoms, three ribbed condoms and one trial-size bottle of water-based lubricant for $14 (free shipping). Champ is also offering free shipping on all lube products and condom packs of 24 and above.
"We are building a consumer health brand that speaks to a modern mindset, but interestingly enough, we were inspired by Champ Prophylactics — a bygone brand that debuted on shelves in the 1950s and made a statement in a taboo category," said co-founder John O'Keeffe. "They used illustrations of famous athletes — believed by many to resemble Ted Williams and Jack Dempsey — to pull eyes towards their packaging when other brands were hiding. That brand's early competitive spirit and willingness to be different inspired us. We're following in the footsteps of the original Champs by challenging category conventions in a different manner today."
For more information, visit MeetChamp online.
