ROTTERDAM, Netherlands — New pleasure product brand Biird has announced the launch of its first product, Obii, a silicone clitoral stimulator discreetly concealed as a “mood lamp.”
“Obii was designed to challenge mainstream aversion to advertising adult products,” said a rep. “It will promote healthy conversation around self-pleasure, as sex toy sales continue to surge during lockdown.”
The Dutch company explained that Obii “is made of squishy silicone and provides powerful suction, pressure waves and vibrations.”
“You can opt to use the suction part directly on the clitoris, or turn it over and place the soft, ribbed underside anywhere on the vulva for a gentler vibration,” the rep added.
The website features a switch that allows browsers to toggle between SFW (“mood lamp”) and NSFW (“clitoral massages”) versions.
“If you visit the site for the lamp,” said the rep, “visitors simply switch the toggle to “SFW”, to see Obii, the mood light, where its charging base glows softly and reflects off its protective case to create a relaxing ambience and atmosphere.”
However, if users “have nothing to hide and prefer to explore pleasure in a less restrictive way,” the rep continued, “the switch can be flipped to reveal the ‘NSFW’ mode showing Obii, the clitoral massager. It has been designed with pleasure at its forefront and uses pulses to create suction and vibrations to stimulate the full clitoris."
'Obii Is a Lamp, Or Is It?'
Made from "super soft and squishy silicone, with external ribs that can also be explored for further pleasure," Obii arrives on the market after a year of R&D.
“When we first started developing the brand and our first product, we were struck by how there are still restrictions of sexual expression surrounding us,” said a company executive. “We’ve worked in the adult toy market for a combined 20 years, and find it regrettable that companies are still unable to openly show what they are selling.”
“Sex toy sales have risen during lockdown, so the demand for such products is obviously there,” they added. “People want to search and talk about them freely, so we can’t understand why we kept running into the same barrier time after time. That’s how Obii really developed. We needed a product that was first and foremost about delivering pleasure but it needed to be smart to get around draconian advertising restrictions.”
“Obii is a lamp, or is it?” they asked. “We’re inviting people into a special club where we’re all in on the joke and Obii is here to shed light on the situation.”
For additional details about Obii, click here.
