BATH, England — Lovehoney has partnered with Nytelse on a promotional campaign for the Norwegian retailer's new podcast "Klimaks," hosted by sexologist Maria K. Ebbestad.
"Through the magic of an iTunes feature image, the podcast’s host will be shown immersed in a 'bath' of hot pink Happy Rabbit vibrators, helping to bring the podcast’s fun, open personality to life," explained a Lovehoney representative.
The new weekly podcast "probes everything to do with sex, featuring a variety of exciting guests and sexperts each week, who discuss everything from masturbation and sex drive, to anal sex and swingers," said the rep. "Nytelse wanted to create a feature image for the podcast which popped out amongst the busy iTunes feed, helping them stand out from the crowd compared to other podcasts."
Lovehoney was "elated with the collaboration."
A rep for Nytelse enthused about the promo image.
“The colorful vibrators from Happy Rabbit were a perfect match for this photo shoot, and the result looks amazing," they said. "The 'Klimaks' podcast premiered on June 29, and was a huge success right away."
Find "Klimaks" online here.
Visit Lovehoney's B2B portal here and follow the company on Twitter.
