LOS ANGELES — Sharesome has launched Promoted Posts, announcing themselves as the first free social media platform to allow adult content creators to "openly advertise their work."
“Self-advertising is a core feature of all mainstream social networks, but this has always been off-limits to online sex workers,” explained a rep. “Sharesome makes it available to all NSFW performers, brands and artists who want to push their content or shows.”
Sharesome, the rep added, has opened up “its most valuable screen real estate to all users — turning them into advertisers — with the launch of Promoted Posts, allowing NSFW performers, brands and artists to reach new followers on the most heavily visited area of Sharesome’s website: the social feed.”
The rep explained that those who take advantage of Sharesome’s offer will “increase their reach, grow their brand and, ultimately, drive more traffic to their paysites, clipsites or camsites.”
“What Instagram and Twitter are to mainstream e-commerce, Sharesome is to adult e-commerce,” the rep added.
“We see how sex workers are cut off from the opportunity to properly advertise their products and services on social media,” Sharesome founder Ralf Kappe added. “With Sharesome Ads we’re organizing the means to combat this unfair discrimination.”
Andrew Nelson, Sharesome’s head of product and marketing, explained that “with millions of searches for NSFW content taking place every day and a lot of these users coming to Sharesome’s feed already, adult performers, brands and artists have a unique opportunity to build a strong followership on Sharesome,”
Sharesome’s Promoted Posts are accessible by purchasing "Flame Credits," with budgets as low as $5.
"Promoted Posts run on a demand-and-supply basis," the rep explained, "and as Sharesome Ads are still in its very early days, CPM pricing is still way lower than on mainstream social media."
While CPM’s vary between $5-10 on Twitter, Instagram or Facebook, Sharesome claims that CPMs on their site can be $1 or even lower.
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