BATH, England — Lovehoney is sharing the benefits of marketing quality pleasure products.
“The old saying of quality over quantity has stood the test of time and still holds value in today’s business landscape,” the company said. “Brand reputation and sustainability all come from a manufacturer's ability to provide a quality product or service and arguably speaks louder than any other aspect of their operations.”
With consumers overwhelmed with different choices and a rise of ecommerce websites, noted the company, cheap low-quality sex toys and even counterfeiters have become more prevalent.
Jade Bawa, sales executive for Lovehoney B2B, said that retailers should focus on product quality when buying and building their stock to create wins far more meaningful than just increased sales.
“Trust is the most powerful sales vehicle there is, and it is earned each time a product or service delivers more than is expected,” Bawa explained. “We recommend monitoring customer satisfaction through social media and product reviews, so you are aware of how users perceive the quality of your products and which areas are in need of improvement.”
Bawa also recommended sharing positive product testimonials to highlight product quality and responding to reviews — positive or negative — to show that one’s company also provides quality customer service.
“Some brands try to cut costs while developing a product, but this only leads to dissatisfaction,” she said. “Studies show a strong association between product quality and profitability. In fact, they also show that high quality creates a higher return on investment for any given market share.”
Visit Lovehoney's B2B portal online and follow the company on Twitter.
