LOS ANGELES — Forbes has published an interview between Lena the Plug and adult industry journalist Susanna Breslin, where the influencer, cam and clip performer, and occasional adult performer, reveals her seven-figure annual income.
The piece, titled “Porn Star 3.0: This X-Rated Social Media Influencer Makes Seven Figures A Year,” presents Lena the Plug as a new breed of adult performer.
“She has 3.5 million Instagram followers, nearly 1.6 million YouTube subscribers and 1.1 million Twitter followers,” marvels Breslin.
“At 29, Lena is a new kind of adult performer,” the writer continues. “Once upon a time, adult actresses signed exclusive contracts with adult production companies. Today, influencers like Lena create their own adult content and use their social media platforms to promote their content and score paying subscribers.”
Lena the Plug broke down for Breslin her “seven-figure” annual income.
“I have a big YouTube and Instagram following,” she explained, “but 95% of my revenue stream comes from selling access to my premium Snapchat and OnlyFans subscriptions. The other 5% is a combination of YouTube revenue, Instagram and YouTube brand deals, adult tube sites and merchandise.”
“It’s hard to get brand deals when you do [adults-only] work, or earn a high amount of revenue on YouTube when you are a sex worker — videos get demonetized even if they abide by YouTube community guidelines — so I have always relied on creating and selling quality adult content. It is the bread and butter of my business,” she added.
Lena the Plug also claims that "without the internet and social media, [she] would have no career."
"Without Instagram and Snapchat, I would have never known that selling adult content online was even an option. I would have no clue that you can make an entire career off of it. I only got into this business because so many of my followers kept asking me if I had 'premium' content. Now I use my social media platforms as marketing tools for my business and [as a way] to meet other creators to work with. I owe everything to the internet and these platforms," she said.
To read “Porn Star 3.0: This X-Rated Social Media Influencer Makes Seven Figures A Year,” visit Forbes.