Nalpac Launches Campaign to Boost Retailer Morale, Sales

Nalpac Launches Campaign to Boost Retailer Morale, Sales

FERNDALE, Mich. — Nalpac has launched its "F*ck COVID-19" campaign. Set to run for 12 weeks, the campaign will include giveaways, webinars and other perks and prizes centered on a different manufacturer. This week's spotlight is on CalExotics.

The two companies will take part in a "Giveaway for Days" mini-promo this week to include trivia and a daily prize. Another promo will award "a giant CalExotics gift basket," a rep explained, to the customer who spends the designated amount by June 4.

"As we move forward into these uncharted waters that are COVID-19, it is important to stay positive with our thoughts and words. In an effort to keep our industry in good spirits, Nalpac has put together a 'F*ck COVID-19' marketing campaign. This campaign is meant to inspire smiles and help our customers open their doors back up. We are excited to kick our campaign off with CalExotics," enthused Amy Lazzara, Nalpac creative director.

The company will also present two CalExotics webinars Wednesday at 11 a.m. (PDT) and Thursday at 1 p.m. (PDT). Click here for additional details.

"Each week participating manufacturers are offering various deals in combination with orders," said the rep. "Nalpac will also make a big social media push during the 'F*ck COVID19' promotion with original content and extra giveaways to keep people engaged and excited about starting to reopen their stores and businesses."

Direct inquiries to a Nalpac sales rep; new customers may email sales@nalpac.com.

Visit their B2B portal online and follow the company Twitter for the latest updates.

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