Nalpac Launches Campaign to Boost Retailer Morale, Sales

Nalpac Launches Campaign to Boost Retailer Morale, Sales

FERNDALE, Mich. — Nalpac has launched its "F*ck COVID-19" campaign. Set to run for 12 weeks, the campaign will include giveaways, webinars and other perks and prizes centered on a different manufacturer. This week's spotlight is on CalExotics.

The two companies will take part in a "Giveaway for Days" mini-promo this week to include trivia and a daily prize. Another promo will award "a giant CalExotics gift basket," a rep explained, to the customer who spends the designated amount by June 4.

"As we move forward into these uncharted waters that are COVID-19, it is important to stay positive with our thoughts and words. In an effort to keep our industry in good spirits, Nalpac has put together a 'F*ck COVID-19' marketing campaign. This campaign is meant to inspire smiles and help our customers open their doors back up. We are excited to kick our campaign off with CalExotics," enthused Amy Lazzara, Nalpac creative director.

The company will also present two CalExotics webinars Wednesday at 11 a.m. (PDT) and Thursday at 1 p.m. (PDT). Click here for additional details.

"Each week participating manufacturers are offering various deals in combination with orders," said the rep. "Nalpac will also make a big social media push during the 'F*ck COVID19' promotion with original content and extra giveaways to keep people engaged and excited about starting to reopen their stores and businesses."

Direct inquiries to a Nalpac sales rep; new customers may email

Visit their B2B portal online and follow the company Twitter for the latest updates.


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Candles Featured at 'Patti Stanger: The Matchmaker' Launch Party

Eye of Love's pheromone candles were featured this week at the New York launch party for the CW reality show "Patti Stanger: The Matchmaker."

Tonga Expands Dreamtoys Startroopers Collection

Tonga has added six more anal stimulation toys to its space-themed Dreamtoys Startroopers collection.

LELO Surveys Top 10 Countries With the Best Sex Ed

LELO has revealed the results of its recent study ranking the 10 countries with the best sex education.

Playharda Wholesale Appoints Beth Heron as Accounts Manager

Playharda Wholesale has appointed Beth Heron as its newest accounts manager.

Little Leaf Agency Taps Nina Saini for Chief Operating Officer Role

Adult PR agency Little Leaf has named industry veteran Nina Saini as its new chief operating officer (COO).

Orion Wholesale Adds Christophe Walmé to Sales Team

Orion Wholesale has hired industry veteran Christophe Walmé for its sales team as a key account manager.

CalExotics Debuts 'Nocturnal Collection' BDSM Products

CalExotics has debuted several new products as part of its Nocturnal Collection.

Unbound Expands Into Retail With Lovers Partnership

Unbound products will be carried by Lovers on the West Coast and online starting April 28.

Svakom Releases 'Chika,' 'Mora Neo' Vibes

Svakom has debuted the app-controlled Chika and Mora Neo vibes.

Orion Debuts 'Mini Wand' Vibrator

Orion Wholesale has introduced the new Mini Wand vibrator from its You2Toys collection.

Show More