BARCELONA, Spain — Ad company ExoClick announced today a partnership with tracking platform Voluum. The partnership allows Voluum clients to integrate their ExoClick campaigns and control certain parameters directly from their Voluum accounts.
The following features are now available for integration:
- Automatic synchronization of cost information on keyword, placements or campaign levels
- Create in-depth reports with 30+ data points
- Pause or resume campaigns
- Bid control on all levels by using Voluum AI to help increase conversions
- Set personalized alerts in order to take instant action to sudden changes in campaign performance
Voluum’s Head of Partnerships Artur Kaczmarczyk commented that this integration “enables Voluum to periodically ping ExoClick, pairing our excellent tracking platform with campaigns running on ExoClick’s global network.”
“Voluum users can take full advantage of being able to control a range of features from within their Voluum dashboard,” Kaczmarczyk added.
ExoClick’s Sales and Ad Operations Director Evangelos Zirdelis, added that “advertisers can have a sophisticated tracking add-on when they integrate their ExoClick and Voluum accounts, allowing even deeper opportunities to track and control their campaigns in order to boost their ROI.”
Voluum has produced an integration page here and ExoClick has produced a integration PDF here.
Visit Voluum and ExoClick’s partnership page for more information.