Hustler Features Kate Kennedy, Jayden Cole on Marketing in the Age of COVID-19

LOS ANGELES — Kate Kennedy and Jayden Cole discuss how online sex workers are innovating and adapting in the crowded, post-COVID-19 porn space in a new Hustler magazine feature out now.

In "Hustling in the Age of COVID-19," Hustler writer Maxwell Van Zandt noted that the adult industry, like most businesses, is taking a financial hit during the coronavirus pandemic. "But porn performers are finding a silver lining in the camming world," he said, "coming up with unusual approaches to content and proving that when the going gets tough, the tough get creative."

Kate Kennedy has seen both her shoots and feature dancing bookings placed on hold. Noting that "hardcore stuff isn’t always the best marketing approach anyhow," diversification is Kennedy’s key to weathering the coronavirus lockdown.

“It’s all about dogs and friends,” she said of her social media approach. “I try to do it so I reveal things about myself. I try to present things about myself, like what I’d like to know about the girls performing online.”

While her explicit videos and snaps make up the bread-and-butter of her OnlyFans account, Kennedy added that her down-to-earth, seriocomic style of interaction helps promote and enhance her brand.

Performer and Penthouse Pet Jayden Cole noted that social distancing requirements have led to the cancellation of her gigs on the feature dance circuit — and, consequently, to a big chunk of her income being decimated.

“I’m usually booked for two weekend gigs a month,” she revealed. “Those are gone for the time being.” 

Recognizing that she’s playing on what Van Zandt calls “an unusually crowded field in this stay-at-home age,” Cole revealed that she has upped her game at her personal website.

To set herself apart, Cole said, “I present the shows almost like a podcast. And I cam from the bathtub. More money’s being made online these days than at the strip clubs — even before the coronavirus.”

To read the Hustler magazine article, click here.

For more from Kate Kennedy and Jayden Cole, follow them on Twitter.

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