Liberator Pivots to Manufacturing Gowns, Masks to Support Atlanta Hospitals

Liberator Pivots to Manufacturing Gowns, Masks to Support Atlanta Hospitals

ATLANTA — OneUp Innovations, the designer, manufacturer and marketer of Liberator and a portfolio of other consumer lifestyle brands, announced that it has retooled its operations to help combat the shortage of isolation gowns and masks for hospital healthcare workers.

To date, OneUp has received orders for 35,000 reusable PPE gowns from an Atlanta-based health system that has 2,800 doctors, 250 locations and 11 hospitals, the company says. The protective gear will be delivered daily to meet the critical needs of health care workers with additional orders expected shortly.

“In response to this COVID-19 crisis, I directed my design team to also develop medical facemasks that we could produce in high-volume from readily available materials,” Liberator founder and CEO Louis Friedman said. “That mask is now in production and we are ramping up.”

According to Friedman, the new orders for medical gowns has allowed the company to deploy its conveyor material handling sewing system and efficiently move the gowns from one operation to the next.

The masks are equipped with an internal three-part filter system and are intended for reuse when washed. The company says it continues to receive orders for medical facemasks with the largest order to date being 6,000 masks for a seven-state hospital network.  The facemasks are now available on Walmart.com and AvanaComfort.com.  

“As we gear up, the safety of our employees is our highest priority,” Friedman said. “No one is allowed in the facility without a temperature check and all work stations are being outfitted with isolation barriers. We are disinfecting all work surfaces during the day, and lunch and break periods have been added to increase the separation of employees in the dining areas.”

Friedman added, “For years I’ve been criticized for investing in large-scale cut-and-sew manufacturing in the U.S. As crisis has [now] created an opportunity to help, I’m really glad I did it.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Le Wand Introduces 'Classique' Vibe Collection

Le Wand has debuted its new Classique vibrator line.

Show More