Liberator Pivots to Manufacturing Gowns, Masks to Support Atlanta Hospitals

Liberator Pivots to Manufacturing Gowns, Masks to Support Atlanta Hospitals

ATLANTA — OneUp Innovations, the designer, manufacturer and marketer of Liberator and a portfolio of other consumer lifestyle brands, announced that it has retooled its operations to help combat the shortage of isolation gowns and masks for hospital healthcare workers.

To date, OneUp has received orders for 35,000 reusable PPE gowns from an Atlanta-based health system that has 2,800 doctors, 250 locations and 11 hospitals, the company says. The protective gear will be delivered daily to meet the critical needs of health care workers with additional orders expected shortly.

“In response to this COVID-19 crisis, I directed my design team to also develop medical facemasks that we could produce in high-volume from readily available materials,” Liberator founder and CEO Louis Friedman said. “That mask is now in production and we are ramping up.”

According to Friedman, the new orders for medical gowns has allowed the company to deploy its conveyor material handling sewing system and efficiently move the gowns from one operation to the next.

The masks are equipped with an internal three-part filter system and are intended for reuse when washed. The company says it continues to receive orders for medical facemasks with the largest order to date being 6,000 masks for a seven-state hospital network.  The facemasks are now available on Walmart.com and AvanaComfort.com.  

“As we gear up, the safety of our employees is our highest priority,” Friedman said. “No one is allowed in the facility without a temperature check and all work stations are being outfitted with isolation barriers. We are disinfecting all work surfaces during the day, and lunch and break periods have been added to increase the separation of employees in the dining areas.”

Friedman added, “For years I’ve been criticized for investing in large-scale cut-and-sew manufacturing in the U.S. As crisis has [now] created an opportunity to help, I’m really glad I did it.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Style From 'Cottelli Party' Line

Orion Wholesale has added a new style from its Cottelli Party line.

Eye of Love to Debut 'Kiss Chemistry' Collection From 'Matchmaker' Line at Altitude Intimates

Eye of Love will introduce the Kiss Chemistry lip gloss collection from its Matchmaker line at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

XBIZ, EroSpain Partner for 'Ibiza Experience'

XBIZ and EroSpain have teamed to co-host the Ibiza Experience, an exclusive, invitation-only gathering of the global pleasure industry’s premier brands and retail buyers, set for Sept. 22-25 at the five-star Ibiza Gran Hotel.

Dr. Tush to Debut 'Redefined Anal Plug Collection' at Altitude Intimates

Dr. Tush will introduce its new Redefined Anal Plug Collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Hankey's Toys Debuts Lance Woods Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Lance Woods.

Nasstoys to Debut 'Sky' Vibe Collection at Altitude Intimates

Nasstoys will introduce its Sky vibrator collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Kheper Releases New Edition of 'Making Bad Situations Worse' Party Game

Kheper Games has released its Making Bad Situations Worse — The Outrageous Version party game.

Male Power Debuts Limited-Edition 'Mykonos' Collection

Male Power has introduced its new limited-edition Mykonos collection of men's underwear.

Eldorado to Debut 3 New Brands at Altitude Intimates

Eldorado Trading has inked distribution deals with three new brands and will introduce their respective product lines at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Eye of Love Debuts 'Pheromone Perfume Oils' From 'Matchmaker' Line

Eye of Love has introduced Pheromone Perfume Oils from its Matchmaker collection.

Show More