Liberator Pivots to Manufacturing Gowns, Masks to Support Atlanta Hospitals

Liberator Pivots to Manufacturing Gowns, Masks to Support Atlanta Hospitals

ATLANTA — OneUp Innovations, the designer, manufacturer and marketer of Liberator and a portfolio of other consumer lifestyle brands, announced that it has retooled its operations to help combat the shortage of isolation gowns and masks for hospital healthcare workers.

To date, OneUp has received orders for 35,000 reusable PPE gowns from an Atlanta-based health system that has 2,800 doctors, 250 locations and 11 hospitals, the company says. The protective gear will be delivered daily to meet the critical needs of health care workers with additional orders expected shortly.

“In response to this COVID-19 crisis, I directed my design team to also develop medical facemasks that we could produce in high-volume from readily available materials,” Liberator founder and CEO Louis Friedman said. “That mask is now in production and we are ramping up.”

According to Friedman, the new orders for medical gowns has allowed the company to deploy its conveyor material handling sewing system and efficiently move the gowns from one operation to the next.

The masks are equipped with an internal three-part filter system and are intended for reuse when washed. The company says it continues to receive orders for medical facemasks with the largest order to date being 6,000 masks for a seven-state hospital network.  The facemasks are now available on Walmart.com and AvanaComfort.com.  

“As we gear up, the safety of our employees is our highest priority,” Friedman said. “No one is allowed in the facility without a temperature check and all work stations are being outfitted with isolation barriers. We are disinfecting all work surfaces during the day, and lunch and break periods have been added to increase the separation of employees in the dining areas.”

Friedman added, “For years I’ve been criticized for investing in large-scale cut-and-sew manufacturing in the U.S. As crisis has [now] created an opportunity to help, I’m really glad I did it.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

WSST Partners With OEJ to Launch 'Cristal Collection'

We Sell Sex Toys (WSST) has partnered with Our Erotic Journey (OEJ), adding the Cristal Collection to its curated catalog of pleasure products.

E-Stim Introduces 'The Slider' System

E-Stim Systems has introduced The Slider insertable electrode system.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new chain collars to its Bad Kitty collection of fetish accessories.

Eldorado Releases 2026 Lingerie Catalog

Eldorado Trading Co. has released its 2026 Lingerie Catalog.

Pipedream Names Sunny Winkleman Account Executive

Pipedream Products has appointed Sunny Winkleman as its new account executive.

Nexus Expands 'Ascend' Line

Nexus has expanded its Ascend collection with the new Extreme thrusting and rotating massager.

Blush Expands 'Performance' Line With 3 New Penis Extender Sleeves

Blush has expanded its Performance collection with three new extender sleeves.

Nexus Expands 'Bendz' Collection

Nexus has introduced a collection of anal plugs from its Bendz line.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Tennessee Governor Signs Bill Requiring Warnings on Adult Stores

Governor Bill Lee on Tuesday signed into law a bill requiring adult stores, theaters and other establishments in Tennessee to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Show More