PENNSAUKEN, N.J. — With social distancing becoming the new norm, and shut-ins becoming self-imposed or government-mandated, Williams Trading is suggesting adult retailers offer games to boost sales.
“Reports are filtering in from stores across the country that adult toys and novelties are still very much considered a necessity by consumers,” the company said. “What better way, then, to boost sales and morale than to offer consumers something fun to while away the boredom in the way of games?”
Williams Trading says it encourages retail customers to think about highlighting games as a way to boost sales and keep consumers smiling.
To support its focus, Williams Trading has listed over 250 items from Kheper Games, Little Genie Productions, Ball & Chain, Creative Conceptions, Ozzee Creations, George’s Fun Factory, Pipedream Products, and CalExotics on a dedicated landing page.
Williams Trading University, the e-learning module available for free to all current and new Williams Trading account holders, also has a training course from Kheper Games, Games and Gateway Products, which gives a detailed overview of the three main game categories.
Williams Trading has also compiled a “Top Games Ranking” PDF in order to help brick-and-mortar and online retailers create a more prominent games section in their stores.
For ordering and product information, call a Williams Trading Co. sales representative at (800) 423-8587 or visit the company online.
