Sweet Release Signs on as Presenting Sponsor for 2020 X Awards Australia

LOS ANGELES — Sweet Release, an adult industry marketing and publicity agency, has signed on as the presenting sponsor of the 2020 Australian Adult Entertainment Business Industry Awards, known more colloquially as X Awards Australia.

Designed to recognize top players across the adult sector, the X Awards debuted last year to a successful run. The 2020 ceremony, set for November 7, will once again bring together nominees for an evening of celebration and continued networking, culminating in the announcement of winners. 

Online nominations will kick off on April 1, with voting continuing until showtime. 

Hosted by Jett Black, CEO and Founder of Sweet Release and the X Awards, and co-hosted by adult industry ambassadors of Sweet Release, Jane Untamed and Daliah Amor, the X Awards will present over 34 awards categories sponsored by industry partners, including Swiss Navy, ASN Lifestyle Magazine, "By The Bi" podcast, Adult Industry Association, Herbal-Erect, NaughtyAds, Adult Press Australia, RealBabes, LuckyAd Escorts and Massages, Ballin’ On A Budget TV, Forbidden Toys, JSAlternative Photography and Chasers Venues, among others.

Sweet Release and X Awards Australia have also announced an industry and media partnership with ASN Entertainment and its lifestyle magazine. 

"We invite the global adult industry to support our program, helping us to support the businesses and entertainers that make our industry great," said Black. "We would also like to thank ASN Magazine for supporting the awards program with exposure in this April release." 

Attendees of the ceremony, notably, have the opportunity to promote themselves and their businesses via a video-recorded media wall with mainstream and adult industry media in attendance. The evening is also set to include live music and entertainment, plus cocktails and small bites. The full entertainment line-up for 2020 is yet to be confirmed.

For further information about the X Awards, including award categories, program and to purchase tickets, click here

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Dreamcam Rolls Out Web-Based Passthrough VR

Dreamcam has introduced web-based passthrough VR functionality to its streaming platform.

2026 TEAs Nominees Announced

Nominees for the 2026 Trans Erotica Awards (TEAs), presented by Clips4Sale, have been announced. The ceremony will return to the Avalon in Hollywood on Sunday, March 8.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

JD Directs New Arya Santana Showcase

Evil Angel has released director JD’s latest showcase, titled "Bad Behavior: Arya Santana."

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Lauren Phillips, Derek Kage Cap AEBN's Top 100 Stars of 2025

AEBN has revealed its top 100-selling stars of 2025 in both gay and straight theaters.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Show More