LOS ANGELES — Vixen Media Group has launched a female empowerment campaign called "Mirror, Mirror," aiming to "shatter outdated public perceptions of women in adult entertainment."
Vixen Media kicked off the campaign yesterday, premiering the “Mirror, Mirror” campaign on International Women’s Day. The company will also offer a donation to Pineapple Support — which provides counseling and other services to adult film performers — with its Women’s History Month initiative.
"The campaign is designed to shatter outdated public perceptions regarding women in adult entertainment and promote a message of self-love and sex positivity," said a rep. "The initiative is complemented by a video that features several of the industry’s most popular female talent and filmmakers in authentic settings reflecting on what they see when they look in the mirror."
The women feel “Accomplished,” “Blessed,” “Confident” and “Strong” among other empowering characteristics.
"Vixen Media Group has always held female empowerment, beauty and positive female image close to its core values and it shows in the work," said Deeper contract performer Maitland Ward. "Among the many misconceptions of the adult entertainment world is that the women of the industry are unhappy, exploited, victims of circumstance or insecure. We want to show that the opposite is true. This forward-looking campaign emphasizes that society needs to stop judging women for their choices, period."
"There is no set way to be a woman and we do not need to fit within a certain mold, and we should spread support and positivity rather than judgment and outdated stereotypes," Ward added.
Deeper studio head Kayden Kross noted that the campaign "underscores that more than ever before, women are taking the reins in a highly if not solely, male-dominated industry, from models to directors and producers to business owners and company executives."
The founder of Pineapple Support, Leya Tanit, expressed the non-profit's gratitude for "Vixen’s generosity, and their ongoing commitment to empowering women in our industry."
"Efforts like theirs not only help raise money for performer services, they also help build a culture of support and respect," Tanit added.
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