PHOENIX — Entrenue has been named the first U.S. adult distributor of AH! YES certified organic intimacy products from the U.K.
The line is now available in the U.S., and includes lubricants, vaginal moisturizer and foaming intimate washes made from certified organic, plant-based ingredients.
According to the company, in 2003, long-standing friends and colleagues Susi Lennox and Sarah Brooks discovered that there was a gap in the market for a pure, natural personal lubricant and set out to “change the world from the inside” by creating a new concept: certified organic, plant-based natural intimacy products.
In 2006, after three years of product development, the YES range was launched in the U.K. offering intimate lubricants that were certified organic, designed to be side-effect free, and 100 percent pure and natural. After retesting to meet different U.S. regulations, resulting in FDA clearance of their products as Class II Medical devices, AH! YES is officially available to U.S. adult retailers through Entrenue.
Entrenue is a full-line distributor for AH! YES and will offer the brand’s WB water-based lubricant and VM vaginal moisturizer, both available in full-size tubes and individual single-use applicators, as well as AH! YES OB plant-oil-based lubricants and AH! YES Cleanse foaming intimate washes in both Un-fragranced and Rose options.
“We are so excited to welcome AH! YES into the Entrenue family after patiently awaiting its U.S. arrival,” Entrenue CEO Joe Casella said. “There is a huge demand for their products domestically and the company invested heavily in testing to demonstrate compliance with FDA requirements. These products take lubricant beyond sex shops; they are not made with synthetic chemicals or irritants, made with certified plant-based ingredients, and beautifully packaged with a spa-like appeal. AH! YES products would fit right in at doctor offices and spas, too, which expands its reach beyond traditional adult retail, and the convenient single-use applicators for the water-based lubricant (WB) and vaginal moisturizer (VM) are something new that our customers will appreciate.”
To view AH! YES and the rest of Entrenue’s newest catalog, visit their B2B portal. To place an order, call (800) 368-7268 and email info@entrenue.com.
