Williams Trading University Launches 2 New LELO Courses

PENNSAUKEN, N.J. — Williams Trading has added two new e-learning courses to its online training platform, Williams Trading University (WTU), in support of LELO products. 

Highlighting the generation of products from the Sona and Soraya lines, the "Sona 2" and "Soraya 2" courses are designed to introduce retailers to new features and functions from both ranges.   

Covering both the Sona 2 and Sona 2 Cruise, the "Sona 2" module introduces the differences between the new products and the original Sona and Sona Cruise; all new Sona products are available in either black, purple or cerise. 

Similarly, the training course for the new Soraya 2 covers the differences between the first generation of the product and the newer version, which is available in aqua, black and deep rose. 

In conjunction with each course, students will be able to download resources from the Resource Tab at the top of the course window. Included in these resources is a chart that highlights the differences between the first generation and second generation of each product, as well as downloadable product sheets. 

At the end of each course, students will be asked to take a quick certification quiz, and upon passing, invited to register their completion of the course, which counts towards a monthly prize drawing. 

For ordering and product information, call a Williams Trading sales representative at (800) 423-8587 or visit williamstradingco.com. For drop shipment and e-commerce support, click here

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Introduces 2 New Display Planograms

Full Circle has debuted new display planograms for its jewelry line and its bullet vibe collection.

Creative Conceptions Debuts 'Skins' Non-Latex Condoms

Creative Conceptions has introduced the new Skins line of non-latex condoms.

Rouge Group Taps Sean Macauley for Global Sales Manager

U.K. pleasure brand Rouge Group has appointed Sean Macauley as its new global sales manager.

Male Power Debuts 'Gridlock'd' Collection

Male Power has introduced its new Gridlock’d collection of men's underwear.

B-Vibe, Gigi Engle Partner for 'Kink Starter Kit'

B-Vibe and author Gigi Engle have partnered for the limited-edition Kink Curious Kit.

Orion Debuts 'Vibepad Mini' Vibrator

Orion Wholesale has introduced its new Vibepad Mini vibrator.

SCOTUS Won't Hear Appeal in NYC Adult Businesses Zoning Case

The U.S. Supreme Court has declined to hear an appeal by a group of adult businesses of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

National Signs Distro Deal With NeuroSource for Happy Mind, XXXTabs

National Distribution has signed a deal with NeuroSource to carry the wellness brand's Happy Mind and XXXTabs product lines.

Nobü Partners With JellyFilledGirls for 'Jëli' Vibrator

Pleasure brand Nobü has teamed up with creator duo JellyFilledGirls to release the Jëli vibrator.

Orion Debuts 'RC Inflatable Expander Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Inflatable Expander Plug with Vibration from its Anos line.

Show More