'Tour De Male Roadshow' Kicks Off, Adds Blush to Roster

'Tour De Male Roadshow' Kicks Off, Adds Blush to Roster

LOS ANGELES — System JO, Boneyard and Magic Silk announced today that they are once again combining forces — this time with the addition of Blush Novelties — to launch a second leg of the all-male product-focused roadshow tour.

The latest leg of the Tour de Male kicks off in Los Angeles on February 24 and heads north covering Central California. Booking is open for micro-events and in-store product training during the last week of February through the beginning of March. Trainings will include information about products to provide associates and management with fresh and insightful talking points to engage in more lucrative and meaningful conversations with consumers.

The companies are also offering in-person training to prepare for seasonal traffic, while highlighting new products and “surprises around the corner.” Retailers will be provided with product samples and assisted with merchandising suggestions to increase their bottom line.

The partnership among the brands highlights cross-sale opportunities and add-on potential, the companies say.

"We are excited to launch the second leg of the tour in Central California,” said Rob Reimer from Boneyard. “The first leg of the tour last year was so incredibly well received by the stores, that it was a no-brainer to continue in new regions. It is great for the stores because it saves them valuable time and money by scheduling four training sessions in one shot, reducing labor costs without having to schedule multiple presentations. On top of that, they also receive the most current information about consumer trends within the male category.”

Reimer continued, “The ROI of in-store training is invaluable. Being able to train on new products in person and provide one-on-one sales coaching is the reason why our industry is growing so fast. Adding in the educational element that we provide for our clients, helps when speaking with customers to ensure a relationship that will help keep a business growing for years to come.”

For more information, contact events@systemjo.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Motorbunny Debuts 'Fluffer Rock Hard Power' Cock Ring Vibe

Motorbunny has introduced its Fluffer Rock Hard Power vibrating cock ring.

EQOM Appoints Anneke Kamphuis Interim CEO

EQOM Group, the company behind ONE-DC and EasyToys, has appointed Anneke Kamphuis as its interim CEO.

Viben Debuts 'Dreamii' Collection

Viben has unveiled its new Dreamii line of pleasure products.

Onahole Debuts New 'Brain Hacker DX' Stroker

Pleasure brand Onahole has introduced its new Brain Hacker DX stroker.

Fanreal Debuts 'Real Skin Texture' Love Doll

Pleasure brand Fanreal has introduced its proprietary silicone Real Skin Texture love doll.

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Show More