LOS ANGELES — Frederick's of Hollywood Toys won the 2020 XBIZ Award for Excellence in Product Packaging.
The toy collection, distributed by Xgen Products, snagged the trophy at last week's red-carpet gala at the J.W. Marriott Hotel in downtown Los Angeles.
"We’re very excited to be recognized by XBIZ and their team," said Xgen President Andy Green. "The Frederick’s of Hollywood collection of toys continues to expand, and the packaging really sets the brand apart thanks to the sleek design and gifting accessories that are included in each box."
The black and gold packaging that won includes a satin storage pouch or travel case, a gift card, wrapping paper, decorative ribbon and foil sticker.
"All of the items in the collection are ideal for gifting, holidays and special occasions," Green continued. "Valentine’s Day is less than a month away, and customers will definitely be looking for those 'easy-to-gift' items."
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