WOW Tech Seeking Toy Testers in Europe

WOW Tech Seeking Toy Testers in Europe

BERLIN — We-Vibe and Womanizer are calling out to "professional pleasure seekers" that want to join their "MasturbaTEAM" of sex toy testers.

“We masturbate for science," says Johanna Rief, head of sexual empowerment at We-Vibe and Womanizer, adding that the brands’ goal is to develop products that satisfy customer needs and desires.

"This is only possible, if we incorporate the feedback of customers directly into product development," Rief said. "We take our job seriously and invest in R&D. All new products go through several development and testing phases, from the alpha testing with 10-20 employees to the actual product testing with about 100 external testers.”

In 2019, We-Vibe and Womanizer launched a sex toy tester panel — the MasturbaTEAM. According to the company, a thousand people from around Europe registered for the tester panel, even before the brands announced the panel to consumers officially.

The MasturbaTEAM grew by over 300 percent in less than a week, the company says. With more than 3,000 people signing up, the tester panel will roll out globally in the New Year.

"Interested parties can register for free and receive an email as soon as a product is available that matches their preferences,” Rief said. “Potential testers just need to provide a few details on their preferences before receiving their neutral and discreet package in the mail. This way our testers can participate depending on their mood, desire and time.”

Following their product testing, participants are required to fill out a survey including their honest feedback.

“The more honest, the better, to further develop the products according to consumer needs,” the company said. “The results of the survey are evaluated internally and anonymously before going to the respective departments. Tester addresses are deleted after the products have been sent. The toy can be kept as a thank-you and reward for your efforts!”

To sign up, visit wewantyou.wowtech.com. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony, presented by SVAKOM and Kaotik Labs, on Sunday, Jan. 11, in conjunction with the pleasure products trade show XBIZ Expo.

GutDolls Launches Brand Ambassador Program

German pleasure brand GutDolls has announced the launch of its global Brand Ambassador Program (GutDolls Botschafter Programm).

Nalpac Releases 2025 Winter Catalog

Nalpac has released its 80-page 2025 winter catalog.

Creative Conceptions Debuts 'Birthday Cake' Lube From Skins 'Tasty' Line

Creative Conceptions has introduced the new Birthday Cake lubricant from its Skins Tasty collection.

ERIKALUST, Oh Collective Partner for Exclusive 'Date Night Bonbons' Gift Set

ERIKALUST and Oh Collective have partnered for an exclusive edition of the Date Night Bonbons gift set.

Orion Debuts 'Starter Packages' From 'Magic Shiver' Line

Orion Wholesale has introduced three pleasure product starter packages from its Magic Shiver line.

Orion Debuts 'Beau Coeur' Collection

Orion Wholesale has introduced its beau coeur line of pleasure products.

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

Show More