24 Days of Pleasure: Sexy Advent Calendars Heat Up the Holidays

24 Days of Pleasure: Sexy Advent Calendars Heat Up the Holidays

LOS ANGELES — As it cools down outside and the holiday season is heralded with kitschy decor and Christmas jingles around the clock, the 24 days leading up to Christmas have traditionally been filled with many things; sex toys are not the first to come to mind. 

As retailers hope to cash in on big holiday spending, one dark horse product has received a truly magnificent rebrand in recent years, and has since emerged as a top player in the space. 

“Advent calendars have historically been mostly intended for children," Kate Nightingale, founder of consultancy firm Style Psychology, related to Wired in a recent article exploring the trend.

That's right — the little cardboard boxes with cheap chocolate hidden behind their paper doors have undergone a major glow-up and now run in the hundreds of dollars price range. What's contained inside is also decidedly not intended for children.

Cheese, gin, beauty products and even luxury jewelry can now be purchased in glammed-out packaging, making for a lovely daily sampler, a veritable smorgasbord, if you will, of treats and tapping into a nostalgic tradition with a luxe grown-up spin. 

Pleasure product companies, too, have joined in on the fun, with brands offering sexy advent calendars for the adventurous buyer hoping to unwrap a gift that keeps on giving long after the shopping mall Santas have retired their red coats for the year. 

Although Advent is already six days in, XBIZ is celebrating with a list of some of our favorite naughty advent calendars to get you off during the holiday season. 

  • Lovehoney's Best Sex of Your Life Couple's Sex Toy advent calendar, priced at $130 for 24 items, including a We-Vibe couples vibrator is already sold out this year. However, they also offer a smaller Twelve Nights of Seduction kit, which at $88 offers a streamlined selection.
  • For those looking for something that feels ultra-chic without breaking the bank, try Bijoux Indiscrets' 12 Sexy Days, packed with the brand's classic alluring style of soft bondage items.
  • EDC Wholesale's Naughty & Nice advent calendar, described as "the perfect high-end Christmas gift," offers 11 toys, five intimate cosmetics, four soft bondage items and four accessories. 
  • With four options to choose from, including a Self-Love, Beginners, Experienced and "Special for Women" option, Amorelie's selection of decked out calendars presents up to an 860€ value at a fraction of the cost. 
  • Finally, Orion Wholesale is touting its Luxury and Fetish advent calendars, for both the sex-positive spirits and festive fetishists on everyone's list. 

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More