Williams Trading Now Shipping 300 New Fall Releases

PENNSAUKEN, N.J. — Williams Trading has added an expansive 300 new items to its catalog in anticipation of a busy fall buying season. 

New items from brands including XR Brands, Fleshlight, CalExotics, Nasstoys, Blush, Adam & Eve, Pretty Love, LELO, Pipedream, Satisfyer, SI Novelties, Vixen, Oxballs, Shots and Lovehoney are available now and shipping.

Due to the volume of new releases, Williams Trading has divided its latest portfolio into three smaller segments and added custom landing pages for each brand. 

“We are pleased to be offering a one-stop solution for adult retailers with one of the widest assortments of adult novelty brands,” said Rich Pyne, VP of sales.  

Fall Phase I New Releases includes products from XR Brands, Fleshlight and CalExotics, while Phase II features products from Nasstoys, Blush, Adam & Eve and Pretty Love. Phase III includes LELO, Pipedream, Satisfyer, SI Novelties, Vixen, Oxballs, Shots and Lovehoney.

For ordering and product information, call (800) 423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support, click here

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Westridge Acquires Mayer Laboratories

ID Lubricants parent company Westridge Laboratories has acquired sexual wellness brand Mayer Laboratories, manufacturer of Kimono condoms and Blossom Organics personal lubricants.

Male Power Debuts 'Ripple' Collection

Male Power has introduced its new Ripple collection of men's underwear.

Adam & Eve Reveals Results of 'Masturbation' Survey

Adam & Eve has released the results of a survey asking respondents how they prefer to masturbate.

Orion Debuts 'V-Stroker' Collection From Rebel Line

Orion Wholesale has introduced the new V-Stroker collection from its Rebel line.

Kheper, Warm Human Launch New 'Gift Bags'

Kheper Games has partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags.

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

Show More