Williams Trading Now Shipping 300 New Fall Releases

PENNSAUKEN, N.J. — Williams Trading has added an expansive 300 new items to its catalog in anticipation of a busy fall buying season. 

New items from brands including XR Brands, Fleshlight, CalExotics, Nasstoys, Blush, Adam & Eve, Pretty Love, LELO, Pipedream, Satisfyer, SI Novelties, Vixen, Oxballs, Shots and Lovehoney are available now and shipping.

Due to the volume of new releases, Williams Trading has divided its latest portfolio into three smaller segments and added custom landing pages for each brand. 

“We are pleased to be offering a one-stop solution for adult retailers with one of the widest assortments of adult novelty brands,” said Rich Pyne, VP of sales.  

Fall Phase I New Releases includes products from XR Brands, Fleshlight and CalExotics, while Phase II features products from Nasstoys, Blush, Adam & Eve and Pretty Love. Phase III includes LELO, Pipedream, Satisfyer, SI Novelties, Vixen, Oxballs, Shots and Lovehoney.

For ordering and product information, call (800) 423-8587 or visit www.williamstradingco.com  For drop shipment and e-commerce support, click here

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced six new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Pjur, Dreamlove Launch 30th Anniversary Campaign

Pjur and Dreamlove have launched a POS campaign to mark the lubricant brand’s 30th anniversary.

Sportsheets Names Kristin Zuri-Godskind Regional Sales Manager

Sportsheets has appointed Kristin Zuri-Godskind as its new regional sales manager.

Womanizer, Kinsey Institute Reveal Results of 'Menopause Relief' Survey

Womanizer and the Kinsey Institute have published the results of a survey on the effects of Womanizer Next on women experiencing menopause.

XBIZ Expo Website Goes Live, Registration Now Open

The event website for the 2026 XBIZ Expo pleasure product and retail trade show is now live, offering comprehensive information about the upcoming hybrid “3D” edition of the B2B event set to take place Jan. 8-12.

Lovense Introduces 'Moan Translation' App Feature

Lovense has introduced the new Real-Time Moan Translation feature for its app.

Show More