BATH, England — Lovehoney has entered the mainstream retail market with an exclusive range available at U.K.-based chain Boots.
The range debuted at 11 Boots outlets and online last week to coincide with Sexual Health Awareness Week. The initial collection, including a rabbit vibe and cock ring, is aimed at users with varied levels of experience. “They are available in a pastel color, exclusive to Boots, to make them enticing to all,” a rep said.
Three products are available in stores: Lovehoney Frolic Silicone G-Spot Vibrator; Lovehoney Ripple Silicone Wavy Vibrator; and Lovehoney Frisky Silicone Rabbit Vibrator.
An additional four items are available exclusively online: Lovehoney Thrill Bullet Vibrator; Lovehoney Tease Finger Vibrator; Lovehoney Buzz Vibrating Love Ring; and Lovehoney Glow Classic Vibrator.
Kate Hodgson-Egan, international sales manager for Lovehoney, described the range as “a huge move” for the company.
“We’re excited to reach more customers thanks to Boots’ great reputation and trusted name,” she said. “Not only does it give us the opportunity to introduce more customers to the sex toy market but we’re also giving them the chance to easily purchase in-store and through a popular site.”
Visit Lovehoney's B2B site and follow the company on Twitter. Find the exclusive Lovehoney range for Boots online here.
