CYBERSPACE — Le Stelle is expanding its range of pleasure products with Opus, the company’s first foray into personal bullet vibes.
The Opus two-way bullet is “a new twist on classic toy,” said a company rep. The item is with FDA-approved silicone with three speed settings and seven vibration settings. A separate silicone wrist wrap and fitted cover “allows the user to insert the bullet internally without worrying about control, hygiene, cleanliness and long-term maintenance.”
The company sought to “put our own little spin” on the new bullet product, said Alvin Huang, chief strategy officer, adding the Opus marks “a significant milestone for the company’s branding and identity. We’re coming into our own as a brand.”
He described a shift in Le Stelle’s marketing efforts. “From this point, you’ll see in our packaging, our copy and designs, the concept of using artistic expression as a means towards sexual wellness.”
The word “opus” denotes a bold, provocative and highly personal work of art. “We hope that the effort we put into the design and craft of this product will show once the user gets to hold it in their hand,” said Huang. “I’m confident that it will.”
The Opus, with a wholesale price of $18.50, is now in pre-order ahead of a late-October market release. Visit the company online and direct inquiries to contact@le-stelle.com.
