CYBERSPACE — Voodoo Toys is celebrating a successful “Summer of Self Love” with the conclusion of its marketing campaign powered by social media influencers.
The campaign was tailored to raise brand awareness and educate consumers about the Voodoo Toys range of products.
A tribute to “the groovy ‘60s and the Summer of Love, this was a modern twist on the free-love movement, which celebrated all forms of love and sexuality. Voodoo’s range of toys empower people to make time for self-love and remove stigmas that surround female masturbation,” said Voodoo Brand Manager Sally Cotching.
Over 25 “sex-positive social media influencers” worked with Voodoo on how to educate and empower their audiences.
“With this year also marking the 50th anniversary of Woodstock, the Voodoo team designed a range of limited edition ‘60s-inspired tees and tote bags,” notes Cotching. They were "worn by influencers who spoke to their audiences about their favorite Voodoo toy and how they practice self-love.”
Los Angeles-based The Fullest Magazine was among the media outlets to cover Voodoo’s campaign.
“Following a successful campaign at Coachella 2019, where Voodoo sponsored the Nylon Magazine VIP Party, Voodoo’s 'Self Love' campaign has been a huge success for the brand’s continued growth,” said CEO Kevin Mirarchi.
