NEW YORK — Dame Products has introduced a new aloe-based lube called Alu, which can be paired with Grip, a textured silicone koozie to keep the bottle from slipping away.
Regarding the importance of lube, Dame Products says, “We know that wellness isn’t all yoga and bath bombs. Sexual function is an important piece of the puzzle! Unfortunately, dryness and irritation are common issues among people with vulvas, and can negatively affect your overall quality of life.”
Alu is water-based from organic aloe vera, pH-matched and free of glycerin, parabens, hormones and sugars. Designed for single-handed pumping, Alu comes in an ergonomic bottle featuring the brand’s signature “O” face.
“We also created Grip,” the Dame team said in a blog post. “Grip ensures that your feats of finger strength won’t launch your bottle across the room — as cool as that might sound.”
Grip is available in three colors — cloud, navy and guava.
Dame Products co-founder Janet Lieberman-Lu told Cosmopolitan that Grip underwent rigorous stress-testing that included “rolling them around in the carpet, and drying them off without washing.” Out of six colors that were tested during products, the company decided on the three colors that held up the best.
The company also redesigned Grip’s length to be the user-friendliest. “We started out with a longer version of Grip, but we found out that if it was longer than your fingers, it was much harder to stretch to put on a bottle,” Lieberman-Lu said.
Dame Products is currently offering Grip for $4 with the purchase of Alu, which retails for $18.
