CYBERSPACE — Alana Evans is taking steps to expand her brand recognition by collaborating with Zalo to recommend select products to her fans and followers.
An activist and award-winning cam star, Evans is the President of Adult Performers Actors Guild (APAG). She was recently profiled in XBIZ World.
Evans credits House of Ardent for sparking her latest career move. “As a model, I need to think differently. I have made friends in marketing and media through House of Ardent,” she told XBIZ. “With their help, I started to understand how I am a brand,” she said. “I decided to work with that and study how marketing really works.”
She ultimately elected to partner with Zalo, whom Evans described as holding “the highest standards for pleasure products on the market.” Her mission and Zalo’s aesthetic and business model compliment each other. “They also provide all of my social media followers and APAG members a special discount rate,” she said. “It’s a win-win.”
Lianne Young, founder of U.K.-based House of Ardent, urged performers to study the benefits of cross-marketing with a brand or product aimed at their fan base. "Write up a strategic plan that outlines how you and the company could benefit each other," she said. "This takes hard work, but it’s worth it. Understand that you are a brand. Models, especially these days, need to work hard and become a reputable brand that people want to invest in, just like any company which operates online."
Visit Zalo online and use Evans’ promo code “AE25” for a 25 percent discount on select items.
Click here for a recent tweet from Evans showing a slow-motion “tongue test” with her Hero massager from Zalo. Find Zalo on Twitter here.
