b-Vibe, Pleasure Chest Join Forces for 'Anal August' Pop-Ups

b-Vibe, Pleasure Chest Join Forces for 'Anal August' Pop-Ups

LOS ANGELES — b-Vibe is celebrating "Anal August" with the unveiling of the second series of its "Everybody Has A Butt" (EHAB) campaign at The Pleasure Chest’s New York and Los Angeles locations.

As the follow-up to the first “EHAB” campaign earlier this year, b-Vibe is continuing on its mission to dispel stigmas surrounding anal play by showcasing the inclusive and fluid nature of backdoor play while spotlighting a diverse mix of sex-positive and body-positive social media influencers.

“With the in-store ‘EHAB’ pop-up shops, we are aiming to showcase the shifting cultural message surrounding anal play alongside b-Vibe’s high-quality, body-safe anal toys,” b-Vibe founder and CEO Alicia Sinclair said. “Our first campaign was such a hit online, so we’re excited to bring our fans our latest series, and are even more thrilled to showcase it with a photo gallery inside of the Pleasure Chest stores.”

Besides creating an in-store "Anal August" destination showcasing b-Vibe, the Pleasure Chest also will present anal play-focused sex education workshops. 

“We are so excited to partner with b-Vibe during 'Anal August' for their 'EHAB' campaign,” said Phoebe Grott, the Pleasure Chest’s purchasing director. “b-Vibe has always created a level playing field with easily approachable anal plugs and products with the product knowledge to back it up, and a standard of quality that sets them a cut above. It's going to be a very colorful, playful and sexy summer!”

For sales information, email sales@bvibe.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More