b-Vibe, Pleasure Chest Join Forces for 'Anal August' Pop-Ups

b-Vibe, Pleasure Chest Join Forces for 'Anal August' Pop-Ups

LOS ANGELES — b-Vibe is celebrating "Anal August" with the unveiling of the second series of its "Everybody Has A Butt" (EHAB) campaign at The Pleasure Chest’s New York and Los Angeles locations.

As the follow-up to the first “EHAB” campaign earlier this year, b-Vibe is continuing on its mission to dispel stigmas surrounding anal play by showcasing the inclusive and fluid nature of backdoor play while spotlighting a diverse mix of sex-positive and body-positive social media influencers.

“With the in-store ‘EHAB’ pop-up shops, we are aiming to showcase the shifting cultural message surrounding anal play alongside b-Vibe’s high-quality, body-safe anal toys,” b-Vibe founder and CEO Alicia Sinclair said. “Our first campaign was such a hit online, so we’re excited to bring our fans our latest series, and are even more thrilled to showcase it with a photo gallery inside of the Pleasure Chest stores.”

Besides creating an in-store "Anal August" destination showcasing b-Vibe, the Pleasure Chest also will present anal play-focused sex education workshops. 

“We are so excited to partner with b-Vibe during 'Anal August' for their 'EHAB' campaign,” said Phoebe Grott, the Pleasure Chest’s purchasing director. “b-Vibe has always created a level playing field with easily approachable anal plugs and products with the product knowledge to back it up, and a standard of quality that sets them a cut above. It's going to be a very colorful, playful and sexy summer!”

For sales information, email sales@bvibe.com.

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