BIELEFELD, Germany — EIS GmbH/Satisfyer has announced its acquisition of the worldwide trademark rights to the Penthouse magazine brand, effective Jan. 1, 2020.
With the acquisition, EIS not only secures the permanent product usage right for the Penthouse brand but also will be the main supplier for all Penthouse stores currently open worldwide. EIS says it aims to make the service and the products even better in order to provide the customer with incomparable quality.
“The Penthouse brand has a worldwide excellent reputation,” said EIS GmbH COO André Bierbass. “We are able to offer the best possible service in combination with our two strong brands EIS and Satisfyer [and] see great opportunities for development to create an even more excellent experience of our products.”
Bierbass explained that EIS is setting new standards for the industry and occupies top positions in almost all product areas. Beginning in 2020, it will embark on a large lingerie, drugstore and toy line launch.
“The takeover of the trademark rights is a further step for us on the way to international sales activities and thus acquire new customers with our excellent range of products,” Bierbass added. “A high demand for quality and aesthetics are a matter of course for EIS as well as an indispensable standard. So EIS is looking forward to being able to [shoot] all well-known Penthouse models.”
Founded in 2006 in Bielefeld, Germany, EIS is a pioneering German-language online shop for intimate lifestyle products. In 2018, EIS positioned itself beyond the borders of the industry in the retail category next to Amazon and eBay in Germany — with a turnover of more than $200 million from more than 8 million customers.
“With over 25,000 products updated daily, the wide range is addressed to women, men and couples who want to express their sexuality live passion consciously, love it and enjoy it playfully,” Bierbass concluded. “EIS is a doctor for matters of the heart, extra-large chocolate mugs with double cream, the best friend and the football team after the victory at the same time.”
EIS products offer a 10-year guarantee, a 365-day money-back promise, and a low-price guarantee.
