Lora DiCarlo Re-Awarded CES' Robotics Award

Lora DiCarlo Re-Awarded CES' Robotics Award

LAS VEGAS — After infamously rescinding Consumer Electronics Show’s robotics and drones Innovation Award, the organizers have given the honor back to sextech company Lora DiCarlo.

Lora DiCarlo’s Osé Robotic Massager was to be one of a handful of honorees at CES in January, but was disqualified last minute by the award’s organizer, the Consumer Technology Association. Citing its rule that bans products that are “immoral, obscene, indecent, profane or not in keeping with CTA’s image,” the organization’s gender bias was quickly blasted in multiple media reports around the world. While the Osé was ousted from the show, in a blog post Lora DiCarlo founder Lora Haddock pointed out that “a literal sex doll for men launched on the floor at CES in 2018 and a VR porn company exhibits there every year, allowing men to watch pornography in public as consumers walk by.”

Now, however, the CTA is admitting that it “did not handle this award properly,” said Jean Foster, the organization's marketing executive. "This prompted some important conversations internally and with external advisers, and we look forward to taking these learnings to continue to improve the show."

The BBC reports that Haddock appreciates the “gesture” that will serve to "remove the stigma and embarrassment around female sexuality."

"The incredible support and attention we've received in the wake of our experience highlights the need for meaningful changes, and we are hopeful that our small company can continue to contribute meaningful progress toward making CES inclusive for all," she added.

Using advanced micro-robotics Osé is said to mimic the sensations of a human mouth, tongue, and fingers.

At SXSW 2019 Lora DiCarlo announced that the state of Oregon had awarded a $99,637 Business Oregon Enhanced Phase 0 Grant for the commercialization of Osé. According to the company, it’s the first time that any state government has recognized sextech in such a way.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Doja Cat Gives Nod to Motorbunny

Doja Cat has given a nod to Motorbunny in a social media post.

Full Circle Debuts 'My Buddy' Anal Vibe Collection

Full Circle has introduced its new My Buddy collection of anal vibrators.

Lovense 'Gemini' Spotlighted on Wired.com

Lovense’s Gemini nipple clamps have been spotlighted on Wired.com.

Rocks Off Debuts 2 Rechargeable Bullet Vibes

Rocks Off has introduced two new rechargeable bullet vibrators.

Little Leaf Agency Expands to Spanish Market, Names Danni Llapart New PR Executive

Little Leaf Agency has expanded its territory to include the Spanish market and named Danni Llapart as its Barcelona-based PR executive.

ToyChats Taps Cam Jennings for Director of Business Development

Pleasure product review website ToyChats has hired industry veteran Cam Jennings as its new director of business development.

Onahole Debuts New 'Warm Mouth of a Swimsuit Girl' Stroker

Pleasure brand Onahole has introduced its new Warm Mouth of a Swimsuit Girl stroker.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced eight new items from its Gläs collection.

Blush Debuts 'Flutter Love' Vibe

Blush has introduced the Flutter Love vibrator from its Play With Me collection.

SVibe, Delicto Debut 'Snail Duo' Vibe

SVibe and Delicto have partnered to introduce the new Snail Duo vibrator, launching Sept. 12.

Show More