LAS VEGAS — Adult novelty e-commerce store PinkCherry has welcomed Matt Daneliuk to its team in the role of pay-per-click ad specialist for the company’s growing marketing department.
According to the company, Daneliuk holds a bachelor’s degree in Business Management from the University of Western Ontario, and carries Google Ads, Bing Ads and SEMRush certifications. He brings to the table a strong background in digital marketing consultancy reinforced by in-depth understanding of consumer behavior and applied sociology.
“This role is an exciting mix of strategy, analysis and consumer promotion,” Daneliuk said. “It’s extremely satisfying to see immediate impact of the PPC strategy and tactics on PinkCherry’s sales performance.”
“[The] pay-per-click advertising model, especially Google Ads, is one of the most essential marketing channels to enable rapid growth in the U.S. and support our leading position in Canada,” PinkCherry’s Director of Marketing Lana Grypych said. “Having this expertise in-house allows for prompt optimization processes and full control over desirable results, ultimately, growth in online sales.”
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