ISELIN, N.J. — LifeStyles’ SKYN sexual wellness brand, which offers condoms and innovative lubricants, has revealed the findings of its 2019 SKYN Condoms Sex & Intimacy Survey.
The survey analyzes the behaviors, attitudes and preferences of sexually active Gen Z adults and millennials.
According to the company, “In 2019, Gen Z adults are set to surpass millennials as the most populous generation, forming approximately 32 percent of the world’s population. Both generations are widely characterized as being tech-dependent and in need of instant gratification. Although some may be quick to regard the two as analogous, survey findings showcase that there are significant differences in how each generation approaches sex.”
LifeStyles asked the respondents, “Would you rather give up sex or all social media for a full year?” Fifty-five percent of Gen Z adults said they would give up social media compared to 67 percent of millennials. Gen Z is also using social media for sexting purposes with 54 percent noting that they have used direct messaging on social media to sext someone at least once.
The survey also asked respondents about losing their virginity and found that Gen Z is losing theirs earlier than their millennial counterparts, with the average age for virginity loss amongst Gen Z being 16 compared to 18 for millennials.
In addition to questions related to sexual behaviors, the 2019 SKYN Condoms Sex & Intimacy Survey asked sexually active Gen Z adults and millennials across North America detailed information about their sex lives, including favorite positions, partner preferences, bedroom confidence and more.
“Gen Z adults are fast becoming the majority of our customer base,” LifeStyles Healthcare CEO Jeyan Heper said. “This year’s survey has unveiled key learnings surrounding the sexual preferences, trends and desires of this growing demographic. These insights will ultimately serve to further drive innovation and help us continue creating products that heighten intimacy and promote better sexual experiences for every generation.”
