CHICAGO — ZALO USA, via exclusive distributor Holiday Products, will showcase its pleasure products brand at the Altitude Intimates tradeshow next month.
Set for April 8-10 at the Paris Las Vegas Hotel & Casino, Altitude Intimates showcases lingerie, intimate apparel, novelties and related merchandise.
Holiday Products, which became an exclusive distributor for the brand in late November, will be showcasing ZALO at its booth.
ZALO USA President and CEO Peter Ovsonka expressed enthusiasm about the tradeshow. “We’re looking forward to introducing the ZALO USA brand to buyers at Altitude,” he said. “ZALO USA products are ideal for any retailer, but are particularly a perfect fit for softer, female-friendly boutiques and are the perfect accessory for lingerie fans.”
Holiday Products will be presenting three ZALO USA collections. Each one is “designed to stand out with unique, eye-catching packaging that evokes romance with stunning, creative scenes inspired by Versailles, fairy tales and even ancient Egypt. In January, ZALO USA’s one-of-a-kind packaging earned the company the XBIZ Awards trophy for Excellence in Product Packaging.
First launched in the United States two years ago, ZALO’s Queen has additionally earned XBIZ Europa Awards honors for Luxury Pleasure Product/Line of the Year.
“ZALO USA’s award-winning product lineup will be on display at the Holiday Products booth with helpful staff on hand to discuss the unrivaled features of this cutting-edge collection,” notes the rep.
Visit the trade show website here.
Find ZALO USA online and follow their Twitter handle.
For additional details, including marketing tools, email mara@zalousa.com.
