NEW YORK — COTR Inc.’s b-Vibe brand has rolled out a new campaign called “Every Body Has a Butt,” with the goal of dispelling stigmas and promoting pleasure around anal sex by showcasing its fluidity.
Continuing b-Vibe’s sex-positive mission, the company brought together a handful of individuals for a photo shoot to showcase a diverse set of derrières, aiming to celebrate that all bodies (including their butts) are beautiful and everyone has the “equal opportunity orifice,” or the ability to experience anal pleasure.
The “Every Body Has a Butt” campaign spotlights educators and activists including Ericka Hart,Tina Horn,Daniel Saynt,Sonalee Rashatwar,Arielle Egozi,XaXa Bianca andKevin Patterson. The group was photographed by Amanda Picotte at Holyrad Studio.
“I’m incredibly honored to be able to work with people I deeply admire for this campaign, all of whom continue our work to eradicate harmful stigmas and make strides for a safer, more pleasurable world,” COTR founder and CEO Alicia Sinclair said. “Being on-set with these amazing people not only produced incredible photos, but inspiring conversations as well.”
b-Vibe’s founder Alicia Sinclair also bares it all in this campaign in support of its powerful message.
“As the CEO of a company that focuses on, and celebrates, the concept of anal play — it was important for me to not only launch, but participate in, the Every Body Has a Butt campaign,” she said. “At b-Vibe, we want people to know that anal play is not for any ‘one type’ of person. It's an accessible, inclusive and uniquely universal pleasure option, and I feel proud to be a part of a movement that promotes sexual wellbeing through education, elevated tools and representation. By putting my face (and rear!) at the forefront of this cause, I hope to inspire others to learn more about the category, themselves and their pleasure.”
b-Vibe first showcased behind-the-scenes shots from the shoot in November, which caught the attention of Refinery29 on Instagram. In honor of the official launch, b-Vibe is hosting a special launch party on Feb. 6 at The Phluid Project in NYC.
b-Vibe also is offering 25 percent off with the code “IHAVEABUTT” through Feb. 7.
