LOS ANGELES — Tickle Kitty’s Dr. Sadie Allison is partnering with CalExotics, Womanizer and Fun Factory for her annual Valentine’s Day radio tour that’s slated to reach up to 15 million listeners.
Allison will talk romance across 125 radio markets with her ever-popular show-and-tell guest appearances. She will be discussing her exclusive curated Play With Me Valentine’s Kit, as well as her sponsors’ luxury products, such as CalExotics’ Pattering G-Spot Rabbit, The Womanizer Liberty and Fun Factory’s Manta Vibrating Stroker.
“This year we’re employing new data-mining using heat-maps to strategically pinpoint the highest performing markets and radio formats in over 200 markets,” said John Renko, chief technology officer at Tickle Kitty. “We’re excited to see the jump in direct consumer response with targeting that’s based on data.”
Dr. Sadie will make live in-studio appearances on the following radio shows: “Mike Calta Morning Show” on the The Bone 102.5 in Tampa; the “Bob & Tom Show,” which is syndicated in 100 markets; the “Frosty, Heidi & Frank Show” on 95.5 KLOS in Los Angeles; the “Johnny Dare Show” on Rock 98.9 in Kansas City; and on “Eddie in the Morning Show” on Rock 105.3 in San Diego.
“I’m pleased to bring my sponsors this massive brand exposure, along with my own personal endorsement,” Allison said. “And our new strategic targeting adds even more magic to this already successful annual tour.”
Susan Colvin, founder and president of CalExotics, said that she is excited to be teaming up with Tickle Kitty.
“Dr. Sadie’s knowledge, education and expertise are second to none when it comes to women’s sexual health and couple’s intimacy,” she said. “We’re honored to be working with her and the Tickle Kitty team again.”
Kristen Tribby, Fun Factory’s head of global marketing, echoed the sentiment.
“With Dr. Sadie’s endorsement of our body-safe, eco-friendly products and her unique ability to make sex positivity accessible to all, we are certain this tour will strengthen our connection with U.S. consumers,” she said.
Allison, an 18-year industry veteran, holds a doctorate in human sexuality and is a member of the American Association of Sex Educators, Counselors (AASECT). She is the founder and CEO of Tickle Kitty, has sold more than 2 million sex-help books, and also is behind a selection of sensual pleasure kits and Slippery Kitty sex lubes.
For more information, visit TicklyKitty.com or DrSadie.com.
