BERLIN — WOW Tech Europe announced today that Orion Wholesale has been selected as the first master distributor for the full We-Vibe product line in Europe.
In 2018, We-Vibe and Womanizer were brought together under the newly formed WOW Tech Group.
Shortly after, the company instituted a review of the European distribution model for its premium brands to ensure that retailers receive the highest level of service and marketing support.
Orion is the first distributor to achieve the designation of master distributor for We-Vibe in Europe.
“After a comprehensive review of our distribution model for We-Vibe, we are pleased to partner with Orion, one of the most professional, respected and customer service-driven distributors in the market,” said Thuve Bremen, WOW Tech’s chief commercial officer. “WOW Tech has a longstanding relationship with Orion, and we are confident they can offer retailers excellent, prompt service and marketing for the full We-Vibe product line.”
WOW Tech said that it is currently in negotiations to secure an additional We-Vibe master distribution partner for the region.
Retailers can order the full We-Vibe product line, POS and marketing materials from Orion.
In the Czech Republic and Slovakia, the full We-Vibe product line is available through City Realex.
