Lansky's Strike 3 Holdings Acquires Stake in Kayden Kross' TrenchcoatX

Lansky's Strike 3 Holdings Acquires Stake in Kayden Kross' TrenchcoatX

LOS ANGELES — Strike 3 Holdings, which is led by producer/director Greg Lansky, announced today the acquisition of a majority stake in Kayden Kross’ specialty boutique studio and content site, TrenchcoatX.com, and all of its affiliated websites.

In a joint announcement, the companies said the new agreement unites the “formidable award-winning talents of two of the most influential superstars of the adult industry, who share similar visual and technical aesthetics behind the camera.” Terms of the deal were not revealed.

Strike 3 operates the Vixen, Tushy, Blacked and Blacked Raw brands.  

“TrenchcoatX began as a small project funded by money generated from Fleshlight sales as performers and was further funded by the first subscribers on a platform that mainly offered licensed content,” Kross said.

“Eventually, loyal fans generated enough income to allow me to move to a full-time production schedule, and that first year of critical recognition from reviewers and awards shows is what got the attention of Greg Lansky and his partners.

“This past year has been a whirlwind as the studio has grown and matured into what it is today. The mentorship and opportunities that Greg Lansky has provided me with the work I did for his brands has allowed me to sharpen my work on TrenchcoatX, and there’s not a more fitting evolution of my brand than this partnership nor is there a higher aspiration within an industry than to take a fledgling idea and grow it into a property that is of interest to the most exclusive powerhouse in the game.

Launched in 2015 with the tagline “Curated Smut,” Kross’ signature studio presents a “sex-positive take on adult filmmaking in beautifully shot, luxurious surroundings, uniquely capturing the star’s carnal point of view.”

“With this new partnership, what you've seen from TrenchcoatX is only the beginning,” Kross said.

Check out TrenchcoatX.com and Unkrossed.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anissa Kate Fronts Latest From MILFY

Anissa Kate stars with Goldey in the latest release from Vixen Media Group (VMG) studio imprint MILFY.

Suki Sin Stars in Latest From Family Strokes

Suki Sin stars with Rion King in the latest release from the Family Strokes series "PervMom."

Digital Playground Premieres Ricky Greenwood's Action Feature 'The Tribunal'

Digital Playground has dropped “The Tribunal,” a futuristic, dystopian action film from multi-XMAs winner Ricky Greenwood.

X3 Euro All-Stars Paint Amsterdam Red in Billboard Campaign

The X3 Expo Euro All-Stars are making a splash on the vibrant streets of Amsterdam as the creator-first fan event prepares to make its debut on the continent.

Kendra Sunderland, Alina Lopez Lead Latest From Vixen

Kendra Sunderland and Alina Lopez star with reigning and three-time XMAs Male Performer of the Year Vince Karter in the second installment of the Vixen showcase series “The Angel Anthology.”

Greta Foss Makes Her Immoral Debut

Greta Foss has made her debut for Immoral Productions alongside Megan Longoria, Matt Bird, and studio honcho “Porno Dan” Leal.

Grooby Producer/Director Louie Damazo Passes Away

Longtime Grooby producer and director Louie Damazo passed away Sunday at his home in Brazil at the age of 58.

'Goddess' Charlotte Sins Blesses the September Issue of X3 Magazine

Charlotte Sins graces the cover of the September issue of X3 magazine, the premier publication capturing the real personalities, passions, and stories behind top stars.

Penthouse Names Lulu Romanova as September's 'Pet of the Month'

Penthouse Magazine has named Lulu Romanova as Pet of the Month for September.

Suki Sin Fronts Latest From New Sensations

Suki Sin stars with Codey Steele in the latest release from New Sensations.

Show More