Coco de Mer Pairs Up With Playboy to Introduce Lingerie Line

Coco de Mer Pairs Up With Playboy to Introduce Lingerie Line

LONDON — Coco de Mer, the posh lingerie label and sex toy brand, has paired up with Playboy to launch an exclusive lingerie line at a lower price point.

The new Playboy lingerie collection, according to Coco de Mer CEO Lucy Litwack, is inspired by iconic Playboy covers and sets to focus on a new clientele for the brand — those who are younger than the company’s prime demographic.

“Pretty yet provocative, each range is designed to empower the wearer and to celebrate her sexuality,” said a promotion for the new Catch Me collection, which was inspired by the legendary Playboy Bunny. “Featuring baby pink satin and a faux fur trim, this flirtatious range is perfect for playtime.

“The collection draws on glamorous vintage influences and each range is inspired by an iconic Playboy issue. Discover a playfully provocative collection with sheer, delicate tulles combined with fun and feminine trims and exclusive embroideries to create flirtatious bedroom pieces. Iconic Coco de Mer shapes are mixed with new contemporary styles to tempt and inspire — this is lingerie made for pleasure.”

The collaboration with Playboy is one of several new initiatives for Coco de Mer.

The lingerie brand recently launched on designer destination Net-a-Porter.com, and it has commitments to stock U.S. retailers Journelle, Maison Jolie and Alla Prima. It also released the brand’s V&A lingerie collection in conjunction with London’s V&A Museum.

Litwick said: “It’s important to open it up to different markets and different consumers with our diffusion range because female erotic education is important for everyone, from every age. Our customer base is also very equally split, 50-50 male and female because we’ve created a comfortable shopping environment.”

Check out the new Coco de Mer collection here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Beau Coeur' Collection

Orion Wholesale has introduced its beau coeur line of pleasure products.

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

C1R Names Ryley Albert Account Representative

C1R has appointed Ryley Albert as its new account representative.

Orion Debuts 'RC 2 in 1 Plug & Panty Vibe' From Sweet Smile Line

Orion Wholesale has introduced the RC 2 in 1 Plug & Panty Vibe from its Sweet Smile line.

Sabien DeMonia Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMA MILF Performer of the Year Sabien DeMonia has debuted three new Fleshlight Pro strokers.

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

William Garland, Leigh Dedhar to Launch Doxy 2.0

U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand along with Leigh Dedhar and has announced the launch of Doxy 2.0.

Lovense 'Lush Mini' Spotlighted on Wired.com

Lovense’s Lush Mini has been spotlighted on Wired.com.

Show More